Senior Global GTM Enablement Manager

Senior GTM Enablement Manager

Location: Hybrid.
Pay Transparency Range: $92,947.00 – $145,421.00.
Role Overview

Senior GTM Enablement Manager drives the design and global execution of seller‑focused enablement programs that equip the entire revenue organization—AEs, SDRs, Account Managers, CSMs, and their managers—to perform at higher levels in the field.
Key Responsibilities

Enablement Architecture & Program Strategy

Own the end‑to‑end architecture for seller enablement across the revenue org, translating GTM priorities into capability roadmaps and sequenced learning journeys.
Diagnose performance gaps using field signal (Gong), pipeline data (Salesforce), and stakeholder inputs, converting insights into programs with clear learning objectives, behavior outcomes, and reinforcement plans.
Design enablement as field operating systems—playbooks, talk tracks, discovery guides, objection‑handling frameworks, and manager coaching tools that surface in real deals.
Standardize repeatable enablement frameworks, templates, and production workflows to accelerate shipping with consistent quality.
Live Facilitation & Skill‑Building Delivery

Facilitate high‑impact live and virtual sessions for mixed‑tenure GTM audiences, balancing clarity for new team members with credibility and usefulness for senior sellers.
Design sessions to create behavior change—practice, debrief, feedback loops—centered on real deal scenarios and current quarter motions.
Partner with SMEs to turn product/strategy content into seller‑ready narratives, talk tracks, and customer‑facing conversation patterns.
Manager‑First Reinforcement System

Build a manager‑first motion for major programs, including previews, coaching guides, reinforcement prompts, and accountability mechanisms that drive post‑training adoption.
Equip frontline leaders with lightweight reinforcement that fits existing cadences—team meetings, deal reviews, 1:1s—without creating calendar drag.
Develop monthly manager enablement kits to enable leaders to coach to the behavior standard.
AI‑Accelerated Content & Workflow Automation

Use AI as a true production accelerant to generate first drafts of decks, scripts, coaching tools, role‑play scenarios, and reinforcement assets, refining for field realism and executive polish.
Leverage Claude‑based tools and comparable AI‑assisted coding tools to automate repeatable enablement workflows—content packaging, template generation, assessment formatting, report scaffolding—to increase throughput and consistency.
Design scalable practice experiences using AI role‑play tools, including scoring rubrics and feedback loops to build reps’ muscle before customer conversations.
Measurement, Signal Tracking & Iteration

Define success metrics for each program (leading + lagging: confidence, adoption, narrative usage, discovery quality, stage progression, attach rate, win‑rate signals).
Use Gong to identify messaging gaps, track narrative adoption, and surface coaching opportunities for managers.
Build lightweight reporting that ties enablement activity to field behavior signals and downstream impact, then iterate programs based on real field activity.
Cross‑Functional Influence & GTM Alignment

Partner tightly with PMM, Product, RevOps, Sales Leadership, and CS Leadership to align enablement priorities with business goals and field reality.
Serve as the enablement “translator,” converting strategy into seller‑spoken and actionable practices in live deals.
Drive regional/segment alignment by adapting delivery while maintaining narrative consistency and measurement standards.
Success Metrics

Revenue teams confidently articulate product narratives, handle objections, and advance deals. Manager‑first programs run consistently, with managers acting as active coaches. AI‑produced content achieves faster creation with higher quality than prior manual workflows. Gong and Salesforce data show measurable improvement in narrative adoption, discovery quality, and deal progression after program completion. GTM leaders proactively request enablement involvement based on observed results.
Qualifications

6+ years in sales enablement, field enablement, revenue training, or a related GTM‑facing function in a SaaS environment.
Demonstrated experience designing and delivering blended enablement programs that produce measurable behavior change—beyond completion rates.
Strong live and virtual facilitation skills, able to hold large and small audiences, adjust dynamically, and run interactive sessions that build skill under pressure.
Hands‑on experience running a manager‑first enablement motion, building the toolkit, executing the cadence, and holding managers accountable for reinforcement.
Quota‑carrying sales or solution consulting experience, with firsthand customer engagement informing content design.
Advanced working fluency in AI‑assisted content creation workflows, including AI role‑play configuration, video module production, and presentation design tools (Claude, ChatGPT, HeyGen, Gamma, or equivalents).
Proficiency with Gong, to identify field gaps, track narrative adoption, and surface coaching signals.
Familiarity with instructional design frameworks (ADDIE, Kirkpatrick, Bloom) and the ability to apply them pragmatically.
Experience rolling out sales methodologies (MEDDPICC, SPICED, Command of the Message, or equivalents) across a distributed revenue team.
Strong program management, communication, and cross‑functional influence skills.
Self‑directed and resourceful, capable of delivering results with limited resources on a global scale.
Compensation & Benefits

Variable compensation (bonus or commission) may be available. Equity and benefits are offered in accordance with local policies. Specific details will be shared during the hiring process. The national base salary range for this role has been posted above.
EEO Statement

We are an equal‑opportunity employer. Commerce is committed to creating an inclusive, diverse, and accessible workplace, and we welcome all qualified candidates regardless of race, color, religion, gender, sexual orientation, age, veteran status, or disability.

#J-18808-Ljbffr