Website & UX Strategist, GBM

Responsibilities
As a Website & User Experience (UX) Strategist for Global Business Marketing (GBM), you will shape and optimize the experience of our global website ecosystem, TikTok for Business. The TikTok for Business website serves as a central destination for advertisers, agencies, and partners to discover, learn about, adopt, and receive support for TikTok advertising solutions. You will leverage UX principles, website strategy, and data‑driven insights to improve customer experiences while driving business outcomes, including engagement, product adoption, user growth, and revenue.

UX Strategy & Website Experience

Develop and execute website UX strategies that support customer needs and business objectives.

Lead the strategy, optimization, and evolution of key website experiences, customer journeys, and feature enhancements.

Partner with Product, Marketing, Design, and Engineering teams to define experience goals, requirements, success metrics, and implementation priorities.

Translate customer insights and business objectives into scalable web solutions while balancing user experience, technical feasibility, and business impact.

Website Strategy & Information Architecture

Define and optimize website information architecture, navigation systems, and content discovery experiences.

Design website experiences that effectively serve diverse audiences, including SMB advertisers, enterprise advertisers, media agencies, creative agencies, and existing customers.

Ensure customers can easily discover relevant solutions, educational resources, product information, and support content.

Partner with Content Strategy and Marketing teams to evolve the website as a central destination for customer education and product discovery.

Customer Experience & User Research

Advocate for customer needs by leveraging user research, behavioral insights, analytics, and feedback.

Develop audience segmentation frameworks, personas, and customer journey maps to inform website strategy and prioritization.

Identify customer pain points and opportunities to improve discoverability, usability, engagement, adoption, and conversion.

Translate research findings into actionable recommendations that improve both customer and business outcomes.

Content Strategy & Experience Design

Partner with Content Strategists, Designers, and Marketers to create intuitive, engaging, and conversion‑focused web experiences.

Define user flows, wireframes, prototypes, and experience requirements that support customer goals and business objectives.

Collaborate with UX/UI designers to develop scalable, user‑centered design solutions and interaction patterns.

Ensure experiences are accessible, globally relevant, and aligned with brand, UX, and web standards.

Performance Optimization & Measurement

Define success metrics and measurement frameworks that connect website performance to customer and business outcomes.

Monitor and analyze engagement, content consumption, conversion, product adoption, and revenue‑related performance metrics.

Identify optimization opportunities through analytics, experimentation, usability testing, and customer insights.

Partner with Analytics and Marketing teams to inform roadmap priorities and continuous improvement efforts.

Web Governance & Cross‑Functional Leadership

Collaborate across Product, Marketing, Design, Content, Engineering, and regional teams to drive alignment and successful execution.

Ensure website experiences meet accessibility, localization, brand, UX, and technical quality standards.

Conduct visual and functional QA and proactively identify risks, blockers, and opportunities throughout the development lifecycle.

Support website initiatives related to product launches, campaigns, events, and other strategic business priorities.

Qualifications
Minimum Qualifications

5+ years of experience in website strategy, UX strategy, digital product ownership, information architecture, or related fields.

Strong understanding of UX principles, customer journeys, content strategy, and conversion‑focused web experiences.

Experience managing complex website ecosystems and driving the strategy, optimization, and evolution of customer‑facing digital experiences.

Demonstrated ability to balance customer needs, business objectives, and technical constraints when developing website strategies and experience recommendations.

Strong understanding of information architecture, website architecture, CMS platforms, SEO fundamentals, accessibility standards, localization best practices, and conversion optimization.

Experience using Figma and other UX design tools to create wireframes, user flows, prototypes, and experience concepts.

Preferred Qualifications

Ability to translate customer needs and business objectives into actionable requirements and collaborate effectively with developers, designers, and cross‑functional stakeholders.

Experience leveraging user research, analytics, experimentation, and customer insights to inform website strategy and prioritization.

Experience developing audience segmentation frameworks, personas, customer journeys, and content discovery strategies.

Familiarity with Contentful or other enterprise CMS platforms is a plus.

TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

https://tinyurl.com/RA-request .

Job Information

Compensation Description (Annually): The base salary range for this position in the selected city is $97,200 - $220,400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others.

Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

Exercising sound judgment.

#J-18808-Ljbffr