Director, Product Marketing

At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award‑winning learning programs like i‑Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world‑class programs and support every day.
The Director of Product Marketing will lead the strategy and execution of marketing initiatives that drive adoption and growth of i‑Ready’s assessment solutions. This role is critical in shaping how our assessment products are positioned in the K–12 market and ensuring educators and administrators understand the value of our offerings. You will serve as the hub, connecting Product Management, Sales, Service and other Marketing teams to deliver compelling propositions, strategies, messaging and go‑to‑market strategies that support our mission to improve student outcomes.
Key Responsibilities

Develop and Own Product Positioning & Messaging:

Craft clear, differentiated positioning and messaging for i‑Ready’s assessment and instructional solutions that resonate with educators, administrators, and district leaders.
Lead Go‑to‑Market Strategy:

Drive launch plans for new products and features, ensuring cross‑functional alignment and successful execution.
Market & Competitive Analysis:

Conduct research on EdTech trends, K–12 customer needs, and competitive landscape; translate insights into actionable strategies.
Sales Enablement:

Build tools, training, and content that empower Sales teams to effectively communicate product value and close deals.
Content Strategy:

Oversee creation of product‑related content (web, collateral, presentations, case studies) to support demand generation and thought leadership.
Customer Advocacy:

Partner with Customer Success to identify and showcase educator and district success stories that demonstrate product impact.
Performance Measurement:

Define KPIs for product marketing initiatives and report on effectiveness to senior leadership.
Leadership & Team Development:

Manage and mentor a team of product marketers, fostering growth and professional development.
Cross‑Functional Collaboration:

Drive collaboration and influence stakeholders at all levels to ensure alignment on product strategy and messaging, championing a culture of innovation, accountability, and continuous improvement within the marketing organization.
Qualifications

Extensive experience in product marketing, portfolio marketing, or go‑to‑market leadership.
Strong ability to translate research, data, and market insights into clear, compelling assessment narratives.
Proven success leading complex, cross‑functional initiatives in matrixed organizations.
Experience owning product launches and sales enablement for sophisticated or research‑backed products.
Analytical mindset with experience defining KPIs and using performance data to guide decisions.
People leadership experience, with a focus on coaching, strategic growth, and high standards.
Experience in education, assessment, ed‑tech, or research‑driven environments strongly preferred.
8+ years in product marketing or related roles, with at least 3 years in a leadership position.
Proven experience in the EdTech sector, with a strong understanding of K–12 education markets, buyer personas, and procurement cycles.
Preferred: Experience in the K‑12 assessment market, with a strong understanding of assessment buyer personas, procurement cycles and offerings.
Strategic thinking, storytelling, and analytical skills; ability to influence cross‑functional teams and lead high‑performing teams.
Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
Benefits

Competitive compensation and benefits.
Opportunity to shape the future of i‑Ready’s product portfolio.
Collaborative, mission‑driven culture focused on improving student learning.
Travel: 15% of time.
Benefits and Pay Range: $110,500 – $196,500 (base salary subject to experience and skill set).
Eligibility for company bonus plan.
Medical, dental, vision, and basic life insurance; 401(k) plan with employer match; flexible vacation and sick policy; twelve paid holidays; winter office closure between Christmas and New Year’s.
EEO Statement

Curriculum Associates, LLC is an equal opportunity employer. Curriculum Associates will not discriminate against any employee or applicant for employment based on any legally‑recognized basis, including but not limited to race, color, religion, sex, gender identity or expression, age, citizenship or immigration status, physical or mental disability, genetic information, veteran or uniformed servicemember status, or any other status protected by federal, state or local law. If you need special assistance or an accommodation for a disability in order to apply for a posted position, please contact our People and Culture department at people@cainc.com for U.S. based job postings. Contact people‑india@cainc.com for India job postings. U.S.-based candidates: Curriculum Associates uses E‑Verify to confirm employment eligibility of all newly hired employees. For more information, visit

https://www.e‑verify.gov/employees/employee‑rights‑and‑responsibilities . Information you provide when applying for employment with Curriculum Associates, LLC may be subject to the California Privacy Rights Act. Please see our data‑collection practices and your rights related to that data.
Application Deadline: July 24, 2026 (subject to close earlier if a qualified hire is made).

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