Program Manager – Market Accelerate Program (MAP)

The Program Manager – Market Accelerate Program (MAP) is responsible for overseeing the daily operations, accruals, reporting, communication and performance analytics of the Market Accelerate Program (MAP). This role ensures program compliance, accurate accruals, analyzes performance and demand trends, and delivers recommendations that maximize program effectiveness.

Key Responsibilities
Program Administration & Operations

Administer all aspects of the Market Accelerate Program (MAP), including enrollment management, program documentation, compliance monitoring, and ongoing governance.

Serve as the primary point of contact for the Business Centers, internal stakeholders, vendors, and participating dealers.

Maintain accurate program accruals, records, guidelines, and standard operating procedures.

Reporting & Performance Tracking

Develop, manage, and maintain reporting and performance summaries for leadership, internal stakeholders, and Business Centers.

Track spend utilization, program adoption, and performance KPIs.

Deliver monthly, quarterly, and ad‑hoc reporting with insights that support strategic decision‑making.

Performance & Demand Analysis

Analyze program participation, spending trends, media performance, and market demand.

Interpret performance data to identify opportunities for optimization, cost efficiency, and improved ROI.

Conduct competitive benchmarking and evaluate emerging digital advertising and retail trends.

Strategic Recommendations & Program Enhancements

Provide data‑driven recommendations to improve program structure, fund allocation, eligibility requirements, and vendor offerings.

Support rollout of new program features, updates, and policy changes across departments.

Collaborate with cross‑functional teams to ensure continuous improvement and alignment with broader retail and brand strategies.

Basic Requirements

Bachelor’s degree in Marketing, Business, Analytics, or related field.

Minimum 5 years of experience in automotive, digital marketing, retail operations, or program administration.

Strong analytical skills with ability to interpret complex data and communicate insights.

Experience with co‑op programs, performance reporting, or dealer‑facing programs is highly preferred.

Exceptional communication and stakeholder‑management abilities.

Proficiency in Excel, Power BI, dashboards, and/or analytics tools.

Highly organized, detail‑oriented, and able to manage multiple priorities.

Success Characteristics

Data‑driven, strategic thinker

Strong project management and prioritization skills

Collaborative approach with cross‑functional teams

Ability to simplify complex information for dealer and executive audiences

Proactive problem solver with continuous improvement mindset

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