Manager D2C Commercial Performance

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager D2C Commercial Performance based in Germany.
This role is a key driver of online revenue growth across a multi-market direct-to-consumer ecosystem. You will be responsible for shaping and executing the commercial performance strategy for EMEA, turning business objectives into actionable trading plans that maximize sales, margin, and customer lifetime value. Operating in a highly data-driven and matrixed environment, you will influence cross-functional teams across marketing, product, CRM, and operations to optimize every stage of the digital customer journey. Your work will span trading strategy, pricing, merchandising, and conversion optimization, ensuring alignment between local market needs and regional growth goals. This is a high-impact role for a commercially minded leader who thrives on turning insights into measurable performance improvements. You will play a central role in scaling D2C capabilities and shaping best practices across multiple markets.
Accountabilities:

Own the D2C revenue growth strategy for EMEA, translating commercial targets into market-level trading plans and measurable performance outcomes.
Define and execute go-to-market and go-to-channel strategies tailored to local market dynamics, customer behavior, and channel priorities.
Drive performance across key commercial levers including traffic, conversion rate, average order value, retention, and customer lifetime value.
Lead trading, pricing, promotional and merchandising strategies to optimize revenue, margin and customer engagement across markets.
Partner with CRM and marketing teams to improve acquisition, retention, lifecycle journeys and personalized customer engagement.
Identify and optimize conversion opportunities across the digital funnel, including PDPs, checkout flow, bundling, upselling and cross-selling initiatives.
Build and maintain performance dashboards, analyse commercial data and translate insights into actionable growth initiatives.
Collaborate cross-functionally with Marketing, Product, IT, Finance, Operations, Legal and local market teams to deliver growth initiatives.
Support new market launches, A/B testing initiatives and platform enhancements to maximise commercial impact.
Own weekly and monthly performance reviews, forecasting and reporting of risks, opportunities and action plans to stakeholders.
Contribute to the development of scalable D2C best practices, frameworks and growth playbooks across the EMEA region.
Requirements:

Bachelor’s or Master’s degree in Business, Marketing, Digital, E‑commerce or a related field.
Minimum 5+ years of experience in e‑commerce, digital commerce or D2C environments with ownership of revenue or commercial performance.
Proven track record of driving online sales growth across multiple markets through trading, merchandising, CRM or conversion optimisation initiatives.
Strong understanding of D2C growth drivers including acquisition, conversion, retention, pricing, promotions and customer analytics.
Experience designing and executing go-to-market and go-to-channel strategies in complex multi‑market environments.
Strong analytical skills with the ability to interpret data, identify insights and translate them into commercial actions.
Experience working in matrix organisations with multiple senior stakeholders across regions and functions.
Excellent communication and stakeholder management skills, with fluency in English – German is a strong plus.
Highly commercial, data‑driven and comfortable operating in fast‑paced evolving environments.
Nice to have: experience with A/B testing, CRM tools, lifecycle marketing and performance analytics platforms.
Benefits:

Attractive compensation package with permanent employment contract.
30 days of annual leave plus December 24th and 31st off.
Two additional volunteer days per year.
Employee stock purchase programme.
Company pension plan with base contribution support.
Flexible benefits programme (including childcare support, sports, meal vouchers or bike leasing).
Mental health support services for employees and families.
Access to LinkedIn Learning and continuous training and development opportunities.
Regular team events to strengthen collaboration and engagement.
Flexible supportive working environment focused on long‑term well‑being and growth.

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