Brand Communications Manager Job at Winthrop University in Rock Hill

Posting Details

Position Information

Winthrop Position Title
Brand Communications Manager

State Title
Public Information Coordinator

State Class Code
BC20

State Pay Table
GEN

Annual Salary/Hiring Range
$68,000

Job Purpose

Reporting to the Director of Marketing, the Brand Communications Manager develops, implements and oversees integrated marketing and communication strategies that enhance Winthrop's reputation, ensure brand consistency and support strategic initiatives, including recruitment and retention goals. Incumbent serves as an important "guardian of the brand," using a broad array of communications, including traditional and digital technologies, to ensure successful results.

Required Qualifications
Bachelor's degree, preferably in communications, marketing, or journalism.
At least three years of relevant experience in marketing or communications in higher or secondary education.
Proficiency with AP Style.
Preferred Qualifications

Three to five years of relevant experience in marketing or communications in higher or secondary education.
Proficiency with Adobe Creative Cloud, content management systems (CMS), social media tools and other communications-related software tools.
Experience in the development of compelling advertising/marketing concepts, large-scale corporate identity programs, and brand guidelines and management.
Experience contributing to effective electronic communications.
Knowledge, Skills & Abilities Summary

Knowledge of the trends and communication techniques that appeal to 16- to 18-year-olds.
Exceptional writing, editing and storytelling skills.
Photography and/or videography skills a plus.
Effective project management and organizational skills.
Strong analytical skills to monitor, report and act on campaign performance data.
Demonstrated ability to balance multiple priorities in a fast-paced environment and manage complex projects with tight deadlines.
Effective interpersonal skills and the ability to establish and maintain effective working relationships with a wide variety of faculty, staff and students.
Job Summary

Produces high-quality, story-driven content (written, video and photo) for websites, social media, marketing collateral and publications across all communications channels.
Establishes and maintain a consistent and effective brand voice.
Assists in the creation and execution of marketing concepts and in market research to understand and best utilize recruitment strategies for undergraduate, graduate and online education.
Collaborate with Admissions teams to support electronic communications, presentations and event needs, including securing photography and graphics for campaigns, managing parent communication, etc.
Coordinates with a variety of faculty and staff who support student recruitment and retention efforts on various projects, collecting and curating content, managing deadlines and conveying the essence of the brand.
Provides training, resources and advice on communicating the brand effectively across colleges and divisions.
Assists with the Brand Leadership and Strategy Team (BLAST).
Works closely with the social media coordinator to ensure brand guidelines, institutional image/reputation and visual identity are maintained across official accounts.
Contributes to photography and videography planning and execution as needed.
Collaborates with the video production manager on projects and reels and offers support by writing scripts, building storyboards and identifying/prepping talent.
Attends and supports university events as requested, occasionally after hours and on weekends.

Travel/Overtime Requirements
Occasional work outside normal business hours to meet deadlines and attend events. .

Telecommuting

Employees are not eligible for telecommuting/remote work during their 12-month probationary period. After that time, certain positions may be eligible for telecommuting/remote work at the discretion of the supervisor and in accordance with Winthrop policies.

License/Certification

Type of Position
Classified

Position Status
Full-Time

FLSA Status
Exempt

Hours Per Week
37.5

Months per Year
12

Posting Detail Information

Posting Number
2027001S

Open Date
07/01/2026

Close Date
07/15/2026

Special Instructions to Applicants

PLEASE NOTE

* A resume will not be reviewed to determine whether an applicant meets the qualifications outlined in the job vacancy notice (posting).

* Responses to supplemental questions are considered part of the application; failure to respond will result in disqualification.

NOTICE