Media Program Specialist

Our Values
Relationships

– At the heart of everything we do are the connections we build with customers, colleagues, and communities‑rooted in trust, and strengthened through collaboration.

Results

– We believe every innovation should be purposeful, every challenge met with strategy, and every outcome drives lasting measurable success.

Inventiveness

– We don't just adapt to change; we embrace an entrepreneurial spirit that inspires us to take bold action—pushing boundaries and constantly reimagining what's possible at every turn.

Grit

– We have a relentless drive to push forward, overcome obstacles, and seek out new ideas with ambition, energy, and passion—no matter what roadblocks we may encounter.

Job Summary And Responsibilities
The Media Program Specialist is responsible for supporting all Marketing AI production‑related aspects of Impel Marketing AI delivery for assigned programs/products. This includes creating, editing, scheduling, and ensuring the quality of Email, Social, Smart Mail, and Mobile Campaigns and coordinating the delivery of assigned programs.

Set up campaigns, and coordinate receipt of Marketing AI program assets: data, images, videos, copy, and creative refresh.

Assemble creative assets within the content management system for monthly Marketing AI communications.

Collaborate and coordinate with internal and external partners to ensure programs are ready to launch. Subject Matter Expert for all assigned Marketing AI production.

Manage the content delivery schedules for the Marketing AI program and ensure deadlines are communicated and met.

Coordinate and assist with Marketing AI program quality assurance (QA) processes including email creative/content and special email or web landing page functionality; troubleshoot and resolve outstanding issues.

Responsible for identification, mitigation, and communication of Marketing AI program performance issues and delivering to quality expectations.

Configure reports regarding dealer communication or Marketing AI consumer email engagement.

Create, review, and revise training documentation for Marketing AI programs.

Learn new processes quickly and proactively, adapt and pivot based on continuous changes.

Demonstrate the values of Impel in everyday interactions.

Perform other duties as required.

Other

Maintains confidentiality of work-related issues, records, and company information.

Demonstrates a commitment to Diversity, Equity, and inclusion by treating everyone with respect and dignity, ensuring all voices are heard, and advocating change.

Qualifications

Bachelor’s degree in media production, marketing, or related field; and

1+ years of experience with media production, digital asset management, or marketing.

Knowledge of email production and content management systems.

Knowledge of SalesForce, Monday.com, MS Office Suite, and Google Suite.

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