Associate Marketing Manager - Omnichannel Demand Generation & Digital Engagement

We are seeking an Associate Marketing Manager to help drive demand through integrated omnichannel marketing programs with a strong emphasis on digital engagement. This role is ideal for recent graduates or early-career professionals who are passionate about marketing, technology, analytics, and customer engagement.

Working closely with experienced marketers, sales teams, and subject matter experts, the Associate Marketing Manager will help create and execute campaigns that connect with buying groups across multiple channels and contribute to pipeline growth and revenue generation.

This position offers an excellent opportunity to learn modern B2B marketing while gaining exposure to sales, customer success, analytics, and commercial strategy.

Key Responsibilities

Support the development and execution of integrated marketing campaigns across email, web, social media, webinars, paid advertising, events, and partner channels.

Coordinate campaign activities and ensure a consistent customer experience across touchpoints.

Assist in developing customer journeys and nurture programs aligned with the buying process.

Collaborate with sales and customer success teams to improve engagement throughout the customer lifecycle.

Digital Engagement

Help create digital experiences that increase account and buying-group engagement.

Support website optimization and conversion initiatives.

Develop and manage email campaigns and automated nurture programs.

Assist with social media and digital advertising activities.

Leverage AI tools and analytics to improve campaign effectiveness and efficiency.

Content and Customer Education

Collaborate with technical experts and marketing teammates to develop blogs, webinars, videos, customer stories, and campaign assets.

Help create content tailored to manufacturing and industrial audiences.

Support webinar production and virtual events.

Assist in repurposing content across multiple channels.

Manufacturing Industry Marketing

Develop an understanding of manufacturers and industrial organizations.

Learn the challenges faced by engineering, operations, manufacturing, and executive leaders.

Support campaigns focused on digital transformation, engineering, and manufacturing technologies.

Gain familiarity with technical buying processes and complex B2B sales cycles.

Analytics and Performance

Monitor campaign performance and engagement metrics.

Assist with reporting and dashboard creation.

Conduct A/B testing and recommend improvements.

Help measure marketing contribution to pipeline and revenue.

Marketing Technology

Gain hands on experience with CRM and marketing automation platforms.

Support audience segmentation and database quality initiatives.

Learn best practices in lead management, campaign operations, and reporting.

Build proficiency with AI-enabled marketing technologies and analytics tools.

Qualifications
Required

Bachelor's degree in Marketing, Business, Communications, Analytics, Engineering, or a related discipline.

0–3 years of experience in marketing, sales, communications, internships, or related activities.

Strong written and verbal communication skills.

Analytical mindset and curiosity about customer behavior.

Ability to manage multiple projects and work collaboratively.

Passion for technology and helping customers solve problems.

Preferred

Internship or project experience in digital marketing, communications, or sales.

Familiarity with CRM or marketing automation platforms.

Exposure to manufacturing, engineering, or industrial industries.

Experience with content creation, social media, or video production.

Interest in AI and data-driven marketing.

Understanding of LinkedIn, email marketing, SEO, or digital advertising.

Success Metrics

Digital engagement and conversion metrics.

Contribution to pipeline and opportunity creation.

Growth in marketing and industry expertise.

Collaboration with sales and cross-functional teams.

Continuous learning and professional development.

Ideal Candidate Profile
The successful candidate is curious, creative, and eager to learn. They enjoy understanding customer challenges and using digital channels to create engaging experiences that drive business results.

This role is particularly well suited for recent graduates who are interested in combining marketing, analytics, technology, and business strategy while gaining broad exposure to revenue generation.

The position provides a foundation for future career growth in

Demand Generation

Digital Marketing

Account-Based Marketing

Marketing Operations

Product Marketing

Customer Success

Revenue Operations

Account Management

Technical Sales

Field Marketing

Product Management

Individuals interested in sales or customer-facing roles will benefit from working closely with account teams, understanding buying groups, developing business acumen, and learning how marketing and sales work together to generate growth.

This role offers an outstanding launchpad for a career in modern B2B marketing and commercial leadership, particularly within software and technology organizations serving manufacturers and industrial companies.

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