Marketing and Communications Officer

Company Description
Midwest Independent BankersBank (MIB) is a bankers’ bank focused on delivering correspondent banking products, services, and solutions that help community banks compete and thrive. Serving nearly 500 community banks across Missouri, Nebraska, Illinois, Iowa, South Dakota, and Kansas, MIB operates as a centralized hub for business‑critical services and trusted third‑party providers. The organization emphasizes long‑term relationships, with many customers partnering with MIB for decades, and offers support across compliance, regulatory, lending, correspondent, operational, and technical needs. MIB is committed to helping community banks keep more services and profits in‑house, providing knowledgeable staff who personally handle requirements, documentation, and audit trails. The bank values partnership, reliability, and a collaborative approach to strengthening local financial institutions.

Marketing & Communications Officer
We are seeking a dynamic and strategic Marketing & Communications Officer to lead the direction and execution of all marketing, branding, and customer engagement initiatives. This role plays a critical part in driving growth, strengthening brand equity, and enhancing customer acquisition, retention, and loyalty.

The ideal candidate will partner closely with executive leadership to align marketing strategies with organizational goals while ensuring consistent, high‑impact messaging across all channels.

Strategic Leadership

Develop and execute a comprehensive marketing and brand strategy aligned with organizational goals.

Provide leadership and direction for marketing, branding, and communications initiatives.

Collaborate with executive leadership to support revenue growth, market expansion, and customer engagement.

Assist in developing and managing the annual marketing plan and budget.

Brand & Marketing Execution

Oversee the creation and distribution of marketing materials, including:

Brochures, newsletters, and promotional collateral

Press releases and public relations materials

Annual reports

Audio/video content (including on‑hold messaging)

Ensure brand consistency across all platforms and subsidiaries.

Manage promotional inventory and distribution needs.

Digital Marketing & Communications

Lead website strategy, development, and ongoing management.

Serve as primary administrator for digital marketing and content strategy, including social media.

Oversee performance metrics, user experience, and content optimization to drive engagement and conversions.

Relationship Management & Business Development

Coordinate conferences, events, and special initiatives.

Support high‑level relationship management, including correspondent banking partnerships.

Build strong relationships with subsidiary leadership to ensure alignment and effectiveness.

Monitor industry trends, competitive activity, and market conditions.

Oversee customer feedback initiatives and survey programs.

Provide reporting on campaign performance, insights, and return on investment (ROI).

Community Engagement & Corporate Responsibility

Direct corporate giving initiatives, including sponsorships, donations, and volunteer programs.

Coordinate corporate recognition efforts and outreach activities.

Operational Oversight

Manage marketing systems, tools, and processes for efficiency.

Oversee relationships with external agencies and vendors.

Ensure compliance with applicable banking regulations and marketing standards.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.

Experience in marketing, communications, and brand management preferred.

Core Competencies

Strategic thinking and leadership.

Strong communication and storytelling skills.

Project management and organizational excellence.

Digital marketing and analytics expertise.

Relationship building and collaboration.

Financial acumen and budget management.

Knowledge of regulatory requirements in financial services marketing.

Full‑time, on‑site role.

Standard schedule: Monday–Friday, 8:00 AM–5:00 PM (flexibility may be available).

Approximately 15% travel required, including occasional overnight stays.

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