Senior Associate of Consumer Communications

Responsibilities

The Senior Associate, Consumer Communications, will play a key role in the day-to-day execution of earned PR initiatives aimed at building the Ro brand and highlighting Ro’s award-winning products and services
On a daily basis they will work cross-collaboratively with a wide variety of team members, expert advisors and supporting agencies to champion storytelling opportunities that put Ro on the map
Support Ro’s always-on media engagement program by writing thoughtful pitches centered around Ro’s products and services
Collaborate with members across Ro’s Comms, Growth and Brand teams to make sure consumer PR efforts are in line with company priorities
Serve as eyes and ears to help source stories across Ro, understanding the differentiators of Ro’s products and services and mining for story ideas
Track industry trends and developments relevant to Ro and its products and make recommendations for how to insert Ro into the conversation
Brainstorm ideas and strategies for media coverage
Help subject-matter experts turn their knowledge into digestible expert commentary and support internal media training efforts
Vet inbound media opportunities and make recommendations for engagement
Support the development and promotion of Ro insight surveys and clinical research
Research data points to help drive storytelling efforts
Collaborate closely with Ro’s PR agencies, helping to manage action items
Work cross-functionally to tackle open-ended questions impacting announcements and initiatives
Draft backgrounders for media interviews and agency briefs
Track and update results from earned consumer opportunities including monitoring our affiliate network (Impact) and Google Analytics
Keep close tabs on product updates and timelines across Ro’s verticals in fertility, sexual health, skincare and weight management
Manage various media lists and trackers
Benefits

Medical, dental, and vision membership
Equity for all team members
Flexible time off
Paid parental leave, and flexible work arrangement
Well-stocked office with snacks and bi-weekly free lunches
Gym, learning, and development stipends
Qualifications & Skills

The ideal candidate is energized by working with media, has their pulse on consumer trends in traditional media and on social platforms and is able to think strategically to ensure all storytelling initiatives have a throughline to Ro’s products, services and goals. Our dream candidate is passionate about Ro’s mission to help as many patients as possible achieve their health goals. They are an organized individual with honed project management skills, able to keep the train on the tracks and manage up. They are comfortable digging into data and reporting platforms to help quantify results. They have a writing voice that can make complex topics digestible to different audiences. They are not afraid to tackle projects outside the traditional scope of communications if they’re a value add to the team. Deep organizational skills to manage media lists, reporting dashboards, open media opportunities, and more. Prior experience utilizing reporting tools like Impact or Google Analytics. A collaborative attitude that galvanizes stakeholders across the company. Experience pitching media and securing coverage. Strong project management skills to support internal and external stakeholders. A keen interest in consumer trends and an eagerness to get Ro into the cultural zeitgeist. A strategic communications mindset geared around company goals. Ability to make healthcare topics digestible and interesting to consumer audiences. Experience with highly-regulated products and services. Willingness to dive in and learn something new. 3-5 years of experience in consumer-communications, supporting earned media campaigns in-house or at a PR agency.

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