Brand Activator - Carmel By The Sea

About the job
Brand Activator – part-time, consumer-facing role. Locations: Northern California (Carmel‑by‑the‑Sea, Monterey, Marina and surrounding), Nevada (Henderson, Las Vegas), Texas (Carrollton, Frisco, Fort Worth, Dallas). Hourly rate: $25/hour. Employment type: Part‑time.

ABOUT HSP BRANDS
HSP Brands is a leading adult beverage marketing and retail activation company delivering an integrated platform for every tasting event. We combine in‑store execution, digital activation, and real‑time data insights to help suppliers, retailers, and distributors drive measurable performance at the shelf.

We build on energy, innovation, and real‑time impact, combining face‑to‑face engagement with cutting‑edge technology to make every interaction count. Our people thrive on being outgoing, dependable and motivated to bring brands to life in dynamic environments.

JOB SUMMARY
As a Brand Activator you lead sales, information gathering, and the shopper tasting experience for HSP’s adult beverage clients at off‑premise (grocery) store events. You will be the face of HSP’s clients in the store, delivering memorable tasting experiences and driving purchase intent through energy, product knowledge and professionalism.

CORE RESPONSIBILITIES
Shopper Engagement & Brand Storytelling

Connect with shoppers about their adult beverage interests in a friendly, approachable way.

Tell brand stories about the products you represent at the grocery store.

Engage consumers with energy and professionalism, delivering a positive and memorable brand experience.

Encourage purchase intent through confident, knowledgeable recommendations.

Event Execution & Reliability

Arrive on time and execute assigned shifts, maintaining a consistent and reliable presence at your station.

Monitor inventory levels and proactively reorder supplies through the HSP Shopify store as needed.

Maintain a clean, organized, and visually appealing sampling station that reflects brand standards.

Data Capture & Reporting

Capture and log accurate sampling data using the HSP App and Portal.

Submit event recaps the same day as each shift to ensure timely client reporting.

Use mobile tools and apps to track and report event performance in real time.

REQUIRED QUALIFICATIONS

Valid alcohol service certification as required by state law (e.g., RBS, TAM card, TABC).

Ability to confidently engage with consumers and communicate effectively in public settings.

Reliable transportation and ability to travel to assigned event locations.

Availability to work evenings, weekends, and scheduled shifts as needed.

Basic comfort with technology (e.g., mobile apps) for data logging, reporting and printing.

PREFERRED QUALIFICATIONS

Previous experience in sales, brand ambassador, or promotional marketing roles.

Experience working in retail, hospitality, or customer-facing environments.

Familiarity with beverage/alcohol brands and sampling events.

Proven ability to meet or exceed sales or engagement goals.

Experience using mobile apps or platforms for reporting and data entry.

Strong product knowledge or ability to quickly learn and represent new brands confidently.

PHYSICAL REQUIREMENTS
This role requires the ability to lift up to 50 lbs. on a regular basis and stand for up to 6 hours during an event shift.

BENEFITS & PERKS

Bi‑weekly pay

Performance bonus

Paid training

Weekly pay

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