Creative Strategist, Paid Social

Jones Road Beauty was founded by makeup artist Bobbi Brown on the philosophy that the world doesn't need more beauty products. It needs better beauty products. Clean, strategic, high-grade formulations that work on every skin type and tone—and that are as simple to use as they are to master. Jones Road is a lifetime of beauty knowledge, distilled.

About the Role
We're looking for a Creative Strategist, Paid Social to join our Marketing team and drive the creative vision behind our paid social campaigns. Reporting to the SVP of Marketing, you'll be responsible for strategizing, concepting, and executing ads for paid social from initial idea through final execution. This role requires someone who can balance creative innovation with data-driven performance, keeping pace with the volume and diversity of our creative needs while staying ahead of social, cultural, and platform shifts.

The ideal candidate thrives in a fast-paced environment and has a proven track record of developing winning creative concepts that drive performance across paid channels. You'll work closely with our Growth, Creative, and Influencer teams to bring bold ideas to life while maintaining the authentic Jones Road voice our community loves.

What You’ll Do

Develop and execute comprehensive creative strategies for paid social campaigns across all product launches and growth initiatives

Collaborate with the Growth team to strategize experiments, analyze performance data, and optimize creative approaches based on insights

Manage end-to-end creative workflows, including concepting, briefing creators/editors/designers, and reviewing footage for final approval

Execute thorough persona research to identify new audiences and expand reach while improving campaign performance

Build and maintain a robust pipeline of diverse creative aligned with Meta and TikTok best practices and platform requirements

Support weekly launch needs by developing timely, on-brand creative concepts that drive resultsAnalyze organic social trends, consumer insights, and competitive landscape to source inspiration and inform creative direction

Manage project timelines and coordinate cross-functional workflows to ensure seamless campaign execution

Monitor platform shifts and emerging trends, evolving creative strategy accordingly to maintain competitive advantage

Integrate AI developments into creative workflows to improve efficiency and output quality

What You’ll Bring

3-5 years of experience in creative strategy for paid social, preferably in DTC ecommerce

Proven expertise across a variety of creative formats

Advanced proficiency in paid social advertising platforms and best practices

Strong analytical skills balanced with a creative mindset

Experience and curiosity in implementing AI tools such as Nano Banana Pro in your creative workflows

Deep understanding of social media trends and platform-specific creative requirements

Strong project management skills with ability to juggle multiple campaigns and deadlines

Experience conducting audience research and translating insights into actionable creative strategies

Collaborative mindset with experience working cross-functionally in fast-paced environments

Excellent communication skills

Ability to thrive in a fast paced and scrappy start-up environment

What Success Looks Like

Develop winning ad concepts that consistently drive performance for the Jones Road Beauty ad account

Successfully execute creative strategies from conception through final delivery, meeting all timeline requirements

Consistently deliver on weekly launch creative needs without compromising quality or brand standards

Lead creative diversity initiatives that result in measurable improvements in campaign performance and audience engagement

Identify, unlock, and scale new customer personas through strategic creative approaches and audience research

Demonstrate clear impact on key performance metrics including ROAS, CPA, and creative engagement rates

Jones Road Beauty is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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