Sr Marketing Manager

About Rumpl
Rumpl makes comfort perform. We invented the modern outdoor blanket and continue to lead the category through technical innovation, bold design, and storytelling that sparks connection. From artistic collaborations to ultra‑packable gear, we exist to celebrate the moments after it — when the hike is done, the fire is lit, and connection begins.

We’re builders at heart. We move fast, test often, and care deeply about the relationships behind the business — from our retail partners to the communities that bring our brand to life.

About the Role
This is a high‑impact, player‑coach role. You’ll own Rumpl's go‑to‑market process and make sure every product launch shows up with clarity, consistency, and impact — then extend that work into brand‑building across events, partnerships, social, and community.

Some days you’ll be architecting seasonal GTM plans. Other days you’ll be on a trade show floor, activating a partnership, or jumping into creative execution. You’ll manage one direct report while staying close to the work yourself.

This role travels. A lot. Trade shows, activations, and partnerships mean you’ll be on the ground regularly throughout the year, representing Rumpl in the real world.

This role is accountable for brand heat, cultural relevance, and top‑of‑funnel momentum. If you’re looking to purely manage or stay at the strategy layer, this role ain’t for you.

What You’ll Own
Go‑to‑Market

Own Rumpl's seasonal GTM calendar in partnership with Product and Creative

Collaborate early in the product lifecycle to shape positioning, naming, and storytelling

Translate GTM milestones into actionable plans and timelines across teams

Lead campaign briefing across Marketing, Ecommerce, and Sales

Project manage all creative and marketing deliverables end to end

Present campaign narratives and launch plans to stakeholders

Analyze performance and document post‑launch learnings to improve over time

Wholesale and Retail Marketing

Oversee creation of sell‑in decks, workbooks, POP, and trade show materials

Partner closely with Sales to ensure tools and storytelling support revenue goals

Coordinate with Creative on layout, copy, and packaging elements

Events, Partnerships, and Experiential

Lead Rumpl's presence at trade shows, grassroots activations, and community events

Allocate and deploy event budgets for maximum brand impact

Identify, develop, and execute brand partnerships and collaborations that feel authentic and culturally relevant

Social, Influencers, and Community

Own organic social strategy — channel planning, content cadence, performance insights

Build and manage a network of creators and brand advocates

Amplify UGC and community storytelling across channels

Track performance and optimize for engagement, reach, and traffic

What Success Looks Like

Product launches are on time, aligned, and increasingly impactful

GTM processes become more efficient and predictable over time

Events and activations generate real‑world energy and measurable brand lift

Partnerships feel authentic, strategic, and culturally relevant

Organic channels show increased engagement, traffic, and brand interest

Cross‑functional teams operate with stronger alignment and speed under your leadership

Who You Are

Player‑coach: You can think strategically and execute in the same day

Connector: You’re comfortable building relationships with buyers, creators, partners, and community members

High energy: You can show up at a trade show and engage with hundreds of people without fading

Taste‑driven: You know what good looks like in brand, product, and culture

Scrappy: You can operate effectively in a resource‑constrained environment

Digitally fluent: You understand how physical activations translate into digital attention

Experience

5‑8 years in brand or product marketing, ideally at an outdoor or active lifestyle brand in the $35M–$150M range

Proven track record managing GTM calendars and cross‑functional launches

Strong project management skills with sharp attention to detail

Experience building wholesale marketing tools and assets

Experience planning and executing events and activations

Experience managing a small team or direct reports

Experience building influencer or community‑driven programs

What This Role Is (and Isn’t)
This Is

High autonomy with real influence on how the brand shows up

A mix of strategy and hands‑on execution

Fast‑moving, dynamic, and creative

Built for someone who thrives doing the work, not watching it

This Is Not

A Director role with large team and budget ownership

A purely executional coordinator role

A purely strategic layer‑sitting role

A corporate marketing function removed from the customer

Why Rumpl

Paid Time Off

Paid Holidays

Product discounts

Competitive compensation commensurate with experience

Monthly health insurance allowance

401(k) with company match, vests Day 1

Hybrid schedule: in‑office Tuesday, Wednesday, and Thursday when not travelling

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