Paid Media Optimization Strategist - Client Success

The Optimization Strategist will work in a pod structure with Account Managers to support our largest clients, providing strategic insights and recommendations for PPC and SEO campaigns. While Account Managers are responsible for client‑facing communication, the Optimization Strategist is the principal responsible for day‑to‑day campaign management, optimization, and reporting. The Optimizer will review campaigns regularly, make changes, assess digital campaign trends, and partner with sales and client success to provide performance metrics that support client retention.

Responsibilities
Our ideal candidate must have a background in digital marketing with applied experience in PPC and ideally SEO. Candidates must have a minimum of three years of working knowledge and understanding of the digital marketing landscape. The Optimization Strategist candidate must be a self‑starter, proactive, can work independently on tasks, work well with a team, and follow through on projects. Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.

Serving as a client’s Optimization Strategist

Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients' performance metrics)

Optimizing PPC campaigns in order to increase campaign success

Updating and/or creating pacing reports for campaigns

Creating campaigns within our platform

Providing weekly/monthly/ad hoc reporting

Providing miscellaneous research as needed

Creating ads and A/B tests for PPC

Reviewing keywords and providing feedback on potential keyword strategies

Providing reviews of SEO tasks

Completing SEO reporting

Joining client meetings as needed and being comfortable presenting findings and analysis

Building rapport with internal team members through routine and scheduled meetings

Developing and advising on marketing strategies as well as assessing feasibility based on client expectations, and identifying marketing and advertising opportunities for our clients

Executing budgets and strategies to meet specific client goals and needs

Monitoring, evaluating, and leveraging standard processes to manage and improve SEM/SEO campaign performance across LOCALiQ's publisher networks to determine improvement opportunities

Troubleshooting performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients

Driving campaign ROI and leveraging client relationships to assist the sales team in growing accounts

Incorporating constantly evolving technologies and processes into the client solution delivery process

Key Qualifications

3 - 5 years of experience in the digital space, in an agency environment, or in‑house equivalent

2+ years of campaign management experience

Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts

Bachelor's degree in Marketing, Communications, Public relations or related fields

Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends

Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs

Creative thinker with strong time‑management, and organizational skills with exceptional attention to detail

The annualized base salary for this role will be $45, 000,00 - $70,000.00 . Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

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