Communication & Marketing Officer

Job Description
Position: Communications & Marketing Officer (100% on campus). Salary: Up to $65,000 (dependent on experience). The role develops, executes and optimizes integrated marketing campaigns to drive awareness, engagement, lead generation, and student enrollment. Responsibilities include driving the college’s digital marketing strategy, campaign management, marketing automation and performance analytics. The role partners with leadership on strategic direction and works closely with program stakeholders to elevate the college’s brand and improve marketing effectiveness.

Responsibilities
Marketing Automation and CRM Management

Manage marketing automation workflows and lead nurturing campaigns using HubSpot or similar CRM platforms.

Build audience segments, email workflows, and automated communication journeys.

Collaborate with recruitment staff to improve lead conversion and enrollment outcomes, assisting with recruitment efforts when needed.

Performance Tracking and Optimization

Monitor and analyze campaign performance across digital channels, including website traffic, engagement, lead generation, conversion, and enrollment-focused metrics using Google Analytics 4, HubSpot, and other reporting platforms.

Develop and maintain performance reports and dashboards, translating data into actionable insights for stakeholders and leadership.

Identify opportunities to improve campaign effectiveness through audience segmentation, messaging refinement, channel optimization, and conversion-focused strategies.

Digital Presence and Social Media

Develop and maintain annual and monthly content calendars aligned with enrollment and engagement goals.

Manage day‑to‑day execution of social media, including content scheduling, posting, and campaign support.

Assist with the creation and adaptation of digital content using Canva and other approved design platforms, ensuring alignment with university and college brand standards.

Collaborate with communications, recruitment, and web teams to coordinate content priorities and campaign messaging.

Analyze social media performance and recommend content strategies that increase engagement and audience growth.

Qualifications
Minimum Requirements
This position requires a Bachelor’s degree in communication, marketing, public relations, technical writing, digital media, or a related field, with two years of experience in related positions; or a Master’s degree in the listed fields. Appropriate college coursework or vocational/technical training may substitute for the required experience.

Degree Equivalency Clause: Four years of direct experience for a bachelor’s degree.

Senate Bill 1310 – The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.

SB 1310: Substitution of Work Experience for Postsecondary Education Requirements

A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of direct experience required, not to exceed:

(a) Two years of direct experience for an associate degree;

(b) Four years of direct experience for a bachelor’s degree;

(c) Six years of direct experience for a master’s degree;

(d) Seven years of direct experience for a professional degree;

(e) Nine years of direct experience for a doctoral degree.

Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.

Minimum Qualifications that require a high school diploma are exempt from SB 1310.

Preferred Requirements

3 years of experience in related positions.

Experience in higher education marketing, enrollment marketing, or academic communications.

Experience managing digital advertising campaigns through Google Ads, Meta Ads Manager, LinkedIn Campaign Manager or similar platforms.

Experience using HubSpot, Slate, Salesforce Marketing Cloud or comparable CRM and marketing automation platforms.

Experience with Google Analytics 4, Google Tag Manager, and digital marketing reporting tools.

Knowledge of lead generation, lead nurturing and conversion optimization strategies.

Experience developing marketing dashboards and communicating campaign performance to stakeholders.

Familiarity with SEO, AEO, landing page optimization, and website analytics.

Experience managing marketing budgets and evaluating advertising performance.

Strong understanding of prospective student recruitment marketing and enrollment funnels.

Benefits
The University of South Florida offers a comprehensive benefits package that includes medical, dental, and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and a wide range of employee perks and discounts.

Compliance and Federal Notices
This position may be subject to a Level 1 or Level 2 criminal background check. Applicants for USF employment are entitled to request reasonable accommodations in the application process. A request is to be made at least five working days prior to the time the accommodation(s) is needed. The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.

#J-18808-Ljbffr