Brand Manager, TUMS

Overview As Brand Manager, TUMS, you will help accelerate the growth of the #1 market share leader in heartburn relief by shaping what’s next for one of Haleon’s most iconic brands. You’ll lead a high-performing team and play a pivotal role in driving innovation, cultural relevance, and breakthrough consumer engagement—unlocking new ways for TUMS to win with today’s consumers.
What You’ll Do Drive Growth Strategy and partner with the Brand Director on commercial planning and long‑term growth strategy.
Identify and unlock incremental growth opportunities across retail, eCommerce, and new distribution.
Lead performance tracking discipline, translating POS and panel data into clear actions and impact.
Own delivery of 360° marketing plans for priority innovation launches, driving strong in‑market performance with agility.
Lead claims development and in‑market superiority, partnering closely with Innovation, Medical/Legal/Regulatory, and base business teams.
Champion social‑first and creator‑led work that drives relevance, talkability, and brand momentum.
Partner with agencies to deliver bold, platform‑native creative that breaks through.
Enable Media & Performance Excellence; partner with Media to optimize ROI, reach, and channel mix, meeting consumers where they are.
Use data and insights to continuously test, learn, and accelerate performance.
Lead & Develop Talent: manage and develop a team of Associate Brand Managers, fostering a high‑performing, growth‑oriented culture.
Who You Are A growth‑oriented brand builder energized by creating what’s next.
Fluent in modern marketing, including social, culture, and digital ecosystems.
Comfortable navigating ambiguity with a bias for action and speed.
Insight‑driven, with strong instincts grounded in data and consumer understanding.
A collaborative leader who can influence and align cross‑functional teams.
Basic Qualifications 5+ years of brand marketing experience (experience in innovation, digital, or social strongly preferred).
Proven ability to launch or scale new products, platforms, or ideas.
Strong project management and cross‑functional leadership skills.
Experience managing agency partners and external vendors.
Solid business acumen, including financial ownership and performance management.
Why This Role It’s an opportunity to have real, visible impact—shaping the future of TUMS and accelerating growth for a category leader. You’ll help drive relevance, unlock new demand spaces, and build a brand that shows up powerfully in culture and in consumers’ lives.
Benefits Competitive total reward package including base salary, discretionary bonus, and comprehensive benefits.
13.75% 401(k) match with vesting schedule.
Tuition reimbursement.
Paid parental leave (6 months).
Health, dental, vision, and life insurance with the company covering the majority of medical coverage for employee and family.
Other incentive/recognition programs as part of the offering.
Salary The salary range for this role is $142,282 - 195,635 USD annually + bonus.
Location The position is based in Warren, NJ, and follows a hybrid model, requiring an in‑office presence of 3 days per week.
Equal Opportunities Haleon is committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. We create an inclusive culture where different backgrounds and views are valued and respected. During the application process, personal information may be voluntarily shared to support compliance and inclusion initiatives. All information is kept confidential and is never used in making employment decisions.

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