Creative Strategist, Influencer Marketing

Creative Strategist, Influencer Marketing

New York, NY
Small Girls PR is growing and we are looking for a Creative Strategist to join our influencer marketing team working with a wide range of creative and innovative brands across food & beverage, wellness, and consumer tech, and more.
Our client portfolio includes major stage engagements at CES, key announcements for Black‑owned tech unicorns, high‑profile partnerships with women's sports teams, pet‑care branding, and B2B influencer programs. One standout campaign, “Ring’s Great Ghost Search,” called on consumers to capture ghosts on home cameras, engaged Stranger‑Things star Finn Wolfhard and a roster of comedic influencers, driving mass awareness and positive sentiment across earned media and social channels.
Note: This role is based in NYC, working two days a week in the office on a hybrid schedule.
How you’ll make an impact

Support the digital team in the day‑to‑day execution and organization of paid and earned influencer partnerships and lead day‑to‑day client communications.
In partnership with junior staff, oversee all administrative tasks relating to the client (e.g., activity reports, client agendas, meeting schedules).
Support team‑wide project management helping to create and manage timelines, report on daily action items, and organize team materials so that the team functions efficiently and effectively.
Execute paid and earned influencer campaigns. Conduct research and influencer audits, identify influencers & develop list builds, manage dashboards, conduct outreach to influencers, negotiate influencer rates and deliverables within budget, track and report on influencer placements.
Conduct regular social listening to identify reactive opportunities, develop recommendations, and liaise with clients to gain approval to execute.
Manage the account payables process, receiving influencer invoices and ensuring payment to partners.
Participate in client calls and communication including influencer recommendations, campaign updates and client approvals.
Establish and manage relationships with influencers, agents and vendors seeking to build and diversify your rolodex.
Exercise sound judgment in determining how and where to spend OOP to ensure deliverables & client KPIs are met to spec, within budget, and under deadline – while rendering the most share‑worthy campaigns and programs possible.
Bring new, creative concepts to the agency’s and client’s brainstorms for your own accounts as well as lending a hand to those you are not staffed on.
Mentor and oversee junior staff on execution of work.
Why we’ll love you

Experience

– Minimum of 2‑3+ years of relevant experience within the influencer marketing space (agency or in‑house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer and agent relationships.
Organization

– Ability to monitor progress of personal and team deliverables as well as the status of influencer deliverables and projects. Works well with integrated teams, ensuring every individual is contributing to the team’s success.
Detail‑Oriented

– Spotting typos and diligent with formatting; double‑checks everything twice and never misses a deadline.
Social Savvy

– Researches industry trends for campaign ideas, creative content and influencer outreach. Strong understanding of platform and content best practices and can amplify creator storytelling.
Communication

– Strong verbal and written communication skills with the ability to instill client confidence on campaigns, content formats, storytelling moments, projects, and tasks.
Solution‑Oriented

– Looks for creative solutions to problems, providing ideas internally to improve team or company‑wide processes.
Content & Trend Obsessed

– Consumes and is endlessly inspired by content & creators; connects the dots to client, constantly suggesting ways to turn cultural trends into relevant, ownable campaigns.
Eager to Learn & Collaborate

– Interested in growing linearly as an influencer expert and in beginning to understand integrated communications; works well with individuals with specialties outside own domain.
Why You'll Love Us

Atypical Time Off

– Generous PTO that scales with tenure, Summer Fridays, Day of Rests for mental health, Caring days, and time off for Unsick Days dedicated to preventative care.
Deep Work Focus

– Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work.
Comprehensive Benefits

– 100% employer‑covered medical plan, 401(k) match up to 4%, dental, vision, and more.
Innovation Leadership

– Our agency was amongst the first to offer client brand campaigns on TikTok, has pioneered unique HR policies, and has an AI Leadership committee training employees at the intersection of PR and AI.
Vibrant Culture

– Employee‑led committees shape company policy and organize team celebrations from book clubs to outings.
Salary and Benefits

Salary threshold: $70,304 – $70,304 (depending on experience).
Generous PTO that scales with tenure, Summer Fridays, Day of Rests, Caring days, and unrestricted Unsick Days.
Dedicated Deep Work Focus program to support collaboration and solo strategic work.
100% employer‑covered medical plan, 401(k) match up to 4%, dental, vision, and more.
Vibrant culture with employee‑led committees and team celebrations.
Equal Opportunity Statement

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.

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