Digital Content Specialist

Location
Columbus Corporate Headquarters

Responsibilities
The Digital Content Specialist position at Express is responsible for ensuring operational excellence, with a primary focus on flawless implementation, creation and management of web, email and app content, technical project partnership, and streamlining process within Bluecore, Contentstack and Target, specific to business content needs; balancing clean execution of plans with the ability to react nimbly. This position requires partnership with the Creative, Development, Merchandising, Email, CRM and Site Operations teams to bring Express's content/experience updates to fruition.

Individuals in this role must be able to work after standard business hours (eCommerce routing process, nightly site content updates, and on call issue resolution) Participation in process and tool improvements to maximize eCommerce operation's efficiencies is essential to this role. Involvement in the weekly Operations on call structure is a key requirement of this position.

Key Responsibilities

Partner with creative to optimize asset production & maintenance.

Assist in prioritizing, maintaining, organizing, and archiving all assets

Ownership of all Contentstack links and imagery for updated content on landing pages and experiences across all site and app (Homepage, landing pages, experience pages, Header, Footer, Disclaimer pages etc.)

Manage Content Stack app related updates

Responsible for scheduling, coordinating and maintenance of all Contentstack Releases for site content updates and emails

QA all site flips for errors.

Supports On-call rotation

Manages real time updates to support business needs during business hours & off hours when on call.

Communicate cross-functionally to solve issues outside authoring scope

Ensure legal disclaimers are consistent and accurate with each site flip.

Communicate cross-functionally on timing of projects and information needed to complete project.

Partner with Creative to execute page structure & function

Build emails in Bluecore: Match email design by building, editing, and sending email proofs

Publish emails and work with email team on end-to-end testing, ensuring all links are accurate

Set up email test and seed lists with email/CRM teams in Adobe Campaign

Responsible for building email banner logic, while giving visibility to cross functional teams for placement

Ownership of all production work for email assets: Slice content into workable assets for email creation in Bluecore.

Required Experience & Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 3 years of related work experience in eCommerce

Proficient user of Contentstack or other CMS experience, Photoshop, Microsoft Office including Excel, Outlook equivalent

Understanding of web and email design principles

Excellent project management, analytical, problem solving and verbal/written communication and organizational skills

Highly motivated team player with a sense of ownership, a willingness to learn, and a strong desire to succeed

Excellent strategic thinker

Previous experience in a fast paced, retail environment

eCommerce apparel experience preferred

Critical Skills & Attributes

Work start to finish on all projects including working into late hours if needed

Proficiency in the use of Content Management Systems

Ability to work independently and handle multilple projects on tight deadlines

Ability to approach projects with flexibility and resourcefulness / working collaboratively with people at all levels within the organization

Painstaking attention to detail

Basic knowledge of HTML is a plus

Knowledge of web and email standards and related best practices

Equal Opportunity & Employment
Applicants must be currently authorized to work full-time in the United States. PHOENIX does not sponsor applicants for work visas (e.g., H-1B or TN status) for this position.

An equal opportunity employer, PHOENIX does not discriminate in recruiting, hiring or any other terms and conditions of employment hiring on the basis of any federal, state, or locally protected characteristic. PHOENIX only hires individuals authorized for employment in the United States. PHOENIX is committed to providing reasonable accommodation to individuals with disabilities. If you need an accommodation to search and apply for a job position due to a disability, please call 1-800-964-9793 and say 'Associate Relations' or send an e-mail to AssociateRelations@Express.com and let us know the nature of your request and your contact information.

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