Marketing Manager

Description

The Marking Manager will lead company-wide marketing efforts as CraneWorks continues to grow. The role will be responsible for building and executing marketing strategies to support our current branches while helping launch and promote new locations.

The ideal candidate is both strategic and hands‑on—someone who can use market data to guide decisions while also managing events, digital marketing, and social media that showcase our equipment, people, and culture.

This role will be accountable for measurable outcomes such as lead generation, brand consistency, event ROI, recruiting support, and successful marketing support for new branch openings.

Duties & Responsibilities

Develop and execute marketing plans to support existing branches and new locations

Research market trends and competitors to identify growth opportunities

Ensure consistent branding and messaging across all locations while allowing for regional needs

Drive lead generation for rentals, equipment sales, and service across all divisions

Manage company social media channels, including LinkedIn, Instagram, and Facebook

Oversee website content, SEO, digital advertising, and performance tracking

Guide the creation of marketing materials such as brochures, videos, and sales tools

Use internal systems to track customer engagement and marketing results

Plan, manage, and attend trade shows, open houses, customer appreciation events, and other internal or external events across all locations

Support branch leaders and sales team with local marketing efforts

Assist HR and recruiting by promoting CraneWorks as a great place to work

Other duties as assigned

Requirements
Qualifications & Skills

8+ years of marketing experience, preferably in a multi‑location or industrial business

Experience supporting company growth into new markets

Strong experience planning and managing industry events

Knowledge of digital marketing tools, CRM systems, and social media platforms

Willingness to travel to branch locations as needed

Excellent verbal and written communication skills

Organizational skills and attention to detail

Strong background in marketing and branding

Experience creating content for social media, including photography, video production and editing, and copywriting

Experience with graphic design software like Canva or Adobe Creative Suite

Experience with web management software such as WordPress and HubSpot

Experience with SEO and Google Analytics

Demonstrated ability to create, implement, and monitor budgets

Ability to manage multiple projects at once and work cross-functionally with multiple departments

Education
Bachelor’s degree in Marketing, Communications, or related field

Travel Requirements

Quarterly visits to company branches with overnight travel are expected

Attend customer, vendor, and company events as required in all locations

Occasional evening or weekend event work is expected.

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