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SEO & GEO Strategy Lead, Content Performance Job at Merck in boston

Merck · Boston, MA, USA ·

Job type:
Full Time

Merck is seeking an Associate Director for Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) based in Boston, Massachusetts. The successful candidate will drive the company's Animal Health web search strategy, ensuring content is discoverable on search engines and AI-driven platforms.

This role involves defining SEO & GEO strategies, optimizing content for AI consumption, and tracking SEO performance metrics.

Requires 7+ years of experience in digital marketing and a strong understanding of Technical SEO.

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