Channel Marketing Specialist

This is an exciting, high-profile position ideal for someone who wants to amplify our brand and products with our channel partners. As a Channel Marketing Associate, you will work closely with our sales and broader teams, distribution and vendor partners, who help execute and support our strategic programs.

Key Responsibilities

Evaluate and optimize channel marketing strategies; execute tailored marketing plans for assigned accounts.

Manage and execute campaign communications and build strong, ongoing relationships with channel partners.

Analyze market trends, customer behavior, and competitive activity to inform strategy and drive performance.

Measure campaign effectiveness, report results, and provide actionable recommendations for improvement.

Own the management and execution of Market Development Funds (MDF) programs for channel partners.

Lead merchandise and display programs to increase brand visibility and support stocking initiatives.

Plan, execute, and track promotional campaigns from concept through performance reporting.

Collaborate cross-functionally to deploy channel marketing initiatives aligned with business goals.

This is a full-time role which requires for this position to be located at Current's Greenville, SC headquarters 4 days a week with 1 day hybrid.

Qualifications

Bachelor’s degree in marketing, business, communications, or related field, with 1-3 years of experience in channel marketing, sales, or account management.

Experience in distribution, lighting, or a related B2B industry preferred.

Strong communication skills and the ability to work well with internal teams and external partners.

Ability to adjust communication style to different audiences and handle changing priorities professionally (critical for managing distributor relationships and cross-functional priorities).

Strong organizational skills with the ability to manage multiple tasks and meet deadlines.

Ability to work independently, take ownership of assigned tasks, and follow through on deliverables.

Comfort working with data, basic reporting, and using results to support decisions.

Proficient in Microsoft Office (Excel, Word, PowerPoint); working knowledge of Adobe Creative Suite, Canva or similar design tools preferred.

Experience executing marketing plans that drive awareness, engagement, and lead generation across digital and offline channels.

Working knowledge of current marketing tools, platforms, and performance tracking methods.

Core Competencies

Strategic thinking and problem-solving

Ability to influence without authority as an individual contributor

Strong collaboration and relationship-building skills

Clear, concise verbal, written, and visual communication

Resilient, adaptable, and positive in a fast-changing environment

Strong organizational skills and attention to detail

Additional

Ability to travel 10–15% for partner meetings, events, and tradeshows.

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