Marketing Administrator

Compensation range is based on experience to job requirements

Position Summary
The PPC Marketing Administrator is responsible for the day-to-day management, optimization, reporting, and administrative support of the company's paid digital advertising efforts. This role focuses on lead generation, campaign performance, budget accountability, and data accuracy across all paid advertising channels. The PPC Marketing Administrator works closely with marketing leadership, sales leadership, and agency partners to ensure advertising dollars are producing qualified leads and revenue opportunities.

The ideal candidate is highly analytical, detail-oriented, organized, and comfortable working with data, reporting, and digital marketing platforms.

Essential Duties and Responsibilities
Campaign Administration & Management

Assist with the management of Google Ads, Local Services Ads (LSA), Microsoft Ads, Meta Ads, and other paid media platforms

Monitor daily campaign performance and budget pacing

Ensure campaigns are active, compliant, and properly configured

Coordinate campaign launches, updates, promotions, and seasonal initiatives

Maintain campaign tracking and documentation

Lead Management & Performance Tracking

Monitor lead flow generated through paid advertising channels

Track lead quality, conversion rates, booked appointments, and revenue attribution

Identify trends impacting campaign performance

Work with Sales and Customer Experience teams to improve lead conversion outcomes

Ensure proper lead source attribution within CRM and ServiceTitan

Reporting & Analytics

Prepare weekly and monthly marketing performance reports

Track KPIs including:

Cost Per Booked Appointment

Cost Per Sale

Return on Ad Spend (ROAS)

Conversion Rates

Revenue Generated

Maintain marketing dashboards and reporting tools

Identify opportunities for optimization and efficiency improvements

Serve as a liaison between the company and digital marketing agencies

Coordinate requests, campaign changes, and performance reviewsEnsure agency deliverables are completed timely

Review invoices and validate advertising spend

Track campaign budgets against approved plans

Data & Systems Management

Maintain accuracy of tracking systems and reporting platforms

Assist with call tracking, form tracking, and lead attribution setup

Audit campaign data for inconsistencies

Support CRM and ServiceTitan marketing reporting initiatives

Ensure marketing data integrity across systems

Administrative Support

Coordinate marketing calendars and campaign schedules

Maintain marketing documentation and SOPs

Assist with promotional planning and execution

Support marketing meetings and prepare reporting packages

Complete ad hoc projects and reporting requests

KPI Measurements
Lead Generation

Total Leads Generated

Qualified Leads Generated

Booked Appointments from PPC Leads

Cost Per Appointment

Cost Per Sale

Budget Adherence

Revenue Metrics

Revenue Attributed to PPC Campaigns

Return on Ad Spend (ROAS)

Marketing Generated Revenue

Operational Metrics

Reporting Accuracy

Lead Source Attribution Accuracy

Campaign Launch Timeliness

Qualifications

2+ years of digital marketing, PPC administration, marketing operations, or related experience preferred

Experience with Google Ads and Google Analytics preferred

Experience with Meta Business Manager preferred

Strong Excel and reporting skills

Experience with CRM systems and marketing analytics platforms

Strong organizational and project management skills

Ability to analyze data and identify trends

Excellent communication and follow-up skills

Position Success Profile
A successful PPC Marketing Administrator is highly organized, analytical, and accountable. This position is designed to bridge the gap between marketing execution and operational accountability, ensuring paid advertising efforts produce measurable business results while supporting company growth objectives.

Success is measured not by clicks and impressions alone, but by qualified leads, booked appointments, revenue generation, return on investment, and the overall effectiveness of the company's digital marketing efforts. This individual proactively monitors campaign performance, identifies trends, maintains data integrity, and ensures leadership has clear visibility into marketing results. They are comfortable working with numbers, reporting, and multiple systems while maintaining strong communication with marketing, sales, customer experience, operations, and agency partners.

The ideal candidate becomes a trusted operational partner to the marketing team by ensuring paid advertising efforts are organized, measurable, accountable, and aligned with company growth objectives.

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