Digital Media Strategist

Candidates should demonstrate the following skills and qualifications:

3 years of experience as Digital Media Specialist or similar role

BS degree in Marketing, Digital media or relevant field

Hands-on experience with working knowledge inMailchimp, Google Docs, Asana, MS Word, MS Excel, WordPress, Google Analytics, Google Console

Proficient on Apple/MAC

Knowledge of web design

Experience with content management

Sense of ownership and pride in your performance and its impact on company’s success

Critical thinker and problem-solving skills

Team player

Must be able to multitask and meet challenging deadlines

Proven track record of driving engagement withFaceBook, Instagram andPinterest

Strong organizational skills

Have the imagination to create and try out-of-the-box concepts and ideas

Forward thinker

Aware of local trends in the community

Highly motivated

Enthusiastic positive attitude

Additional qualification in web design or animation is a plus

This position’s responsibilities include but are not limited to:

Report to the Editor in Chief and Publisher

Design digital media campaigns according to business goals

Coordinate and manage the creation of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc.

Work to improve our brand presence

Maintain and manage all our social media channels

Collaborate with Marketing, Sales and Production teams

Suggest and implement direct marketing methods

Suggest strategies and methods for improvement

Regularly track and get insights into competitors’ strategies

Develop and monitor ROI and KPIs

Stay up-to-date with digital media technologies and latest trends

Manage Content for Web

Create and manage content calendars

Write or repurpose 3 pieces per day, per brand

Edit content for web

Apply SEO tactics that get results

Stay up to date on changes with SEO

Manage outsourced web team on development, issues that arise, and layout changes for optimization of experience

Manage Content for Newsletters

Create and manage content calendars

Increase database utilizing digital tactics

Develop subject line content that will deliver a better than average open rate

Utilize Mailchimp analytics and layout manager to develop effective campaigns

Manage Content for Social

Facebook / Pintrest / Instagram

Create and manage content calendars

Engage users

Implement tactics that will increase following

Drive users from social to newsletter and web

Salary & Benefits

1 week of sick leave

9 Paid Holidays per year

Health Insurance

Vision Insurance

Retirement Plan with Company Match

**This is not a freelance position. We are hiring for an in-house position that will be working at our local office**

Irving Publications is an equal opportunity employer. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.

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