Creative Marketing Director

Creative Marketing Director

SMB Team is seeking an internal, Creative Marketing Director to join our team. This role exists to lead and elevate the creative engine behind SMB Team's marketing across all channels. The Creative Director is responsible for building and managing a high-performing, high-output creative operation

overseeing everything from brand identity, ad creative, and collateral to video production, photography, and copy. This is both a strategic and deeply hands-on role: the ideal candidate sets the creative vision, maintains an uncompromising standard of quality, and personally contributes to execution across disciplines at times. As a key partner to the CMO, CEO, and CIO, this person will work alongside a robust, powerhouse marketing team, collaborating with specialists across demand generation, paid media, content, and marketing operations to ensure creative output is aligned, high-performing, and impossible to ignore. Every piece of creative, whether an ad, a video, a landing page, or a photo shoot, must be on brand, conversion-focused, and built to perform.
An opportunity to be a part of the #1 Fastest Growing Legal Marketing & Coaching Company in the U.S.
BENEFITS

We pay for 75% of your Medical, Dental, Vision insurance for YOU and YOUR FAMILY.
FLEXIBLE VACATION TIME - We encourage you to take time to recharge so you can be your best here at work.
EDUCATION

Team member education and learning budget on courses, events and books.
FUN

Company activities, outings, and retreats.
INVESTMENTS

401(k) with a 3% Match.
WORK STYLE

Hybrid. Work from the office is required at times, and optional at others.
The salary for this role is $130,000 annually.
Key Responsibilities:
Creative Direction & Leadership

Lead and manage a mixed team of in-house employees, virtual assistants, and freelancers across all creative disciplines
Set the creative vision and maintain brand consistency across all output, such as ads, web/landing pages, photography, and video- with a strong understanding of conversion principles and user experience
Review, critique, and approve creative work before it goes live or is delivered to stakeholders
Foster a collaborative, high-output creative culture with clear standards and expectations
Translate insights and data into breakthrough creative and campaigns

Design & Branding

Direct and produce ad creative across digital channels
Own and evolve the brand identity, ensuring visual and tonal consistency across every touchpoint
Hands-on ability to execute in design tools (Adobe Creative Suite, Figma, etc.) when needed

Video Production & Content

Oversee and actively participate in the taping, directing, and editing of long-form and short-form video content for social media, websites, paid ads, and sales materials
Write and refine video scripts that are on-brand, engaging, and optimized for their intended platform
Manage the full video production pipeline from concept through final delivery
Stay current on platform-specific content formats and trends (Reels, TikToks, YouTube, etc.)

Photography

Plan and execute photo shoots

including product, lifestyle, and campaign photography
Direct talent, manage shot lists, and oversee post-production editing and retouching
Build and maintain a library of on-brand photo assets

Copywriting & Ad Copy

Write compelling ad copy and scripts that convert across paid and organic channels
Collaborate with marketing on messaging strategy and ensure copy aligns with campaign goals

Project & Team Management

With the assistance of a project manager, own the creative calendar - planning, scheduling, and prioritizing all projects across the team
Evaluate and contribute to project briefs, creating effective pre-production assets as needed to ensure production is on point
Assign and delegate tasks effectively across in-house staff, VAs, and freelancers
Set clear deadlines, manage workloads, and proactively flag capacity or timeline issues
Maintain and improve systems and tools for project tracking, asset management, and team communication

Operational Excellence

Develop and document repeatable workflows and SOPs for content creation, review, and delivery
Manage team members and VAs, as well as freelancers, vendors, and agencies as needed.
Hold yourself and your team members accountable to creative performance benchmarks and goals
Balance multiple projects simultaneously without sacrificing quality or missing deadlines
Leverage AI tools to accelerate output, while maintaining a high-quality output
Communicate clearly and professionally with leadership, internal teams, and external partners
Manage costs, balancing need for speed and agility with the bottom line