Sr. Marketing Strategist

Sr. Marketing Strategist
BJC HealthCare is seeking a Sr. Marketing Strategist to lead marketing strategy for various service lines. Candidates should have strong project management experience, experience creating marketing acquisition campaigns, and a strong background in both traditional and digital marketing. The role works closely with clinical leads and health care providers. Healthcare experience is a plus. This is a hybrid opportunity with flexibility, with the expectation of being on site 1-2 days per week or as business needs dictate.

Overview
BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $6.3 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14 hospitals and multiple community health locations.

Responsibilities

Provides guidance and strategic direction to senior team leaders, HSO and service line/department leadership and develops/implements plans using e‑marketing, collateral production, social media, content development, sponsorship/partnership support and clinical service line marketing. Oversees work of other team members and shared services.

Leads planning, development and production of consumer and physician marketing materials for the organization and all its facilities, including physician outreach, patient education, and general and targeted consumer outreach. Interviews, writes, coordinates, produces and distributes marketing content; serves as editor of publications and collateral materials to ensure target messaging; serves as liaison with HSO and department leadership.

Works with senior HSO and university leadership to prioritize service lines, analyze preference data and provide strategic oversight toward implementation of clinical service line marketing plans; provides input/recommendations on budget needs; assists with tactical duties including research, interviews, writing, approvals, consents, production and distribution.

Identifies marketing and/or communications infrastructure needs and analyses metrics to measure ROI. Creates and implements plans to address deficiencies. Evaluates effectiveness and proactively seeks opportunities for ongoing improvement. Monitors and tracks employee/consumer issues and concerns and prepares reports to support planning initiatives.

Consults with satellite facilities to ensure strategic integration via partnership; provides direction on developing partnerships with businesses and organizations in executing the marketing plan.

Minimum Requirements

Bachelor's Degree.

10+ years of related experience.

No supervisor experience required.

Preferred Requirements

Master's Degree.

Benefits and Rewards
BJC Total Rewards
At BJC we’re committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well‑being.

Comprehensive medical, dental, vision, life insurance, and legal services available first day of the month after hire date.

Disability insurance paid for by BJC.

Annual 4% BJC Automatic Retirement Contribution.

401(k) plan with BJC match.

Tuition Assistance available on first day.

BJC Institute for Learning and Development.

Health Care and Dependent Care Flexible Spending Accounts.

Paid Time Off benefit combines vacation, sick days, holidays and personal time.

Adoption assistance.

Equal Opportunity Employer. The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.

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