Sr. Content Marketing Manager

Salary: $90,000 - $100,000 + VIP Bonus

Employment Type: Hybrid

Job Description
We're looking for a Senior Content Marketing Manager to develop and create compelling, audience‑first thought leadership that earns attention, builds trust, and advances Vertafore’s core brand narratives in market.

This role requires a strategic content creator who can translate complex ideas into sharp, differentiated storytelling across executive thought leadership, earned and owned media, long‑form content, campaigns, visual storytelling, and digital experiences.

The ideal candidate knows how to interview SMEs and executives, uncover the real insight beneath surface‑level talking points, and create content that feels credible, useful, and genuinely worth reading. They are equally comfortable ghostwriting executive bylines that stand up to editorial scrutiny, shaping campaign messaging, building long‑form content, or developing narrative‑driven content opportunities tied to industry conversations and business priorities.

The Senior Content Marketing Manager must combine strong editorial instincts with excellent hands‑on execution. They spot emerging industry conversations and identify opportunities for Vertafore to contribute a differentiated perspective across channels and audiences. They can develop distinctive executive voices and produce high‑quality content with speed, consistency, and strong editorial judgment.

The right candidate is also highly comfortable using AI tools and GPTs as part of their workflow to improve research, efficiency, optimization, consistency, and content quality. They should understand modern SEO and AI‑driven search best practices to inform content discoverability.

Core Responsibilities

Develop strategic thought leadership: identify industry conversations, narrative opportunities, and executive perspectives that strengthen Vertafore’s market position and brand storytelling.

Create compelling editorial content: write and develop high‑quality blogs, reports, campaigns, awards submissions, scripts, and digital content that translate complex ideas into credible, differentiated storytelling.

Ghostwrite executive content: partner with executives and SMEs to develop thought leadership and earned‑media content that meets editorial scrutiny.

Scale narratives across formats and channels: extend core content into experiences across social, blogs, infographics, video, and digital channels.

Champion brand and editorial quality: act as a senior advisor to uphold and evolve Vertafore’s voice, messaging, tone, and editorial standards.

Lead awards submissions: manage the company’s awards program, including identifying opportunities, coordinating stakeholders, developing submissions, and leveraging wins to reinforce Vertafore’s market leadership and brand positioning.

Use AI strategically: leverage AI tools and GPTs to improve workflow efficiency, consistency, and content quality while maintaining strong editorial judgment.

Optimize content for discoverability: apply SEO and Answer Engine Optimization (AEO) best practices to improve content visibility.

Collaborate across teams: partner with Brand, PR, Product Marketing, Demand Generation, Creative, and Digital teams to support content goals.

Knowledge, Skills, and Abilities

Proven experience creating thought leadership and brand content within B2B SaaS, technology, or other complex industries.

Exceptional writing, editing, and storytelling skills. Writing samples will be requested prior to interviews.

Ability to build relationships and influence stakeholders, including at the executive level.

Exceptional research, interviewing, and editorial judgment skills with high standards for quality, consistency, accuracy, and brand voice.

Demonstrated understanding of SEO, AEO, and LLM‑driven search.

Proficient with generative AI tools to accelerate content creation and editing.

Experience translating written content into visuals and multi‑media formats.

Strong strategic thinking, project management, data analysis, and problem‑solving skills, with a high attention to detail.

Ability to manage multiple projects in a fast‑moving environment.

Experience with project management platforms like Wrike or Asana.

Qualifications

BA/BS degree in communications, English, journalism, marketing, or related field.

6+ years of experience writing and creating B2B brand content in a B2B software or technology‑focused industry.

Experience writing for senior‑level audiences and following editorial standards.

Experience in the financial or insurance industry is a bonus; curiosity and the ability to learn fast matter more.

Additional Requirements

Travel required up to 10% of the time.

Ability to work remote with a stable internet connection on an as needed basis.

Located and working from an office location when required.

Occasional lifting and/or moving up to 10 pounds.

Frequent repetitive hand and arm movements required to operate a computer.

Specific vision abilities required by this job include close vision working on a computer.

Frequent sitting and/or standing.

The selected candidate must be legally authorized to work in the United States.

Benefits

The opportunity to work in a space where modern technology meets a stable and vital industry.

Medical, vision & dental plans

PPO & high‑deductible options

Health Savings Account & Flexible Spending Accounts Options

Health Care FSA

Dental & Vision FSA

Dependent Care FSA

Commuter FSA

Life, AD&D (Basic & Supplemental), and Disability

401(k) Retirement Savings Plan & Employer Match

Supplemental Plans – Pet insurance, Hospital Indemnity, and Accident Insurance

Parental Leave & Adoption Assistance

Employee Assistance Program (EAP)

Education & Legal Assistance

Additional programs – Tuition Reimbursement, Employee Referral, Internal Recognition, and Wellness

Commuter Benefits (Denver)

Flexible First work environment: team members work from home as often as they like while using our offices for collaboration, community, and team‑building.

Equal Employment Opportunity
Vertafore strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

Drug‑Free Workplace
Vertafore is a drug‑free workplace and conducts pre‑employment drug and background screenings.

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