Marketing Manager

Kingfisher Roofing is hiring a hands-on Marketing Manager to own our entire marketing engine and drive it toward aggressive growth targets. This is a full-ownership role: youll run our paid media, produce and post organic content, manage our outside agency relationships, and continuously improve our CRM and lead-conversion systems. Youll be accountable for the volume and quality of leads reaching our sales team and for growing our brand across the Austin market. Were a tech-forward company, so were looking for someone who adopts new tools fast, uses AI to work smarter, and thrives owning a number. Behind the scenes, we run a modern marketing stack — paid media, organic content and video, and a custom AI-assisted CRM — and were looking for someone excited to grow a marketing engine that compounds. This is a hybrid in-person role, we will not be accepting candidates who cannot come into the office.
Compensation: $60,000 - $90,000 yearly
Responsibilities: Create, monitor, and optimize Facebook / Meta ad campaigns end-to-end, improving lead quality through better targeting and stronger creative (video, memes, informational, and static content).
Own and continuously improve our GoHighLevel CRM — workflows, pipelines, tagging, and SMS/email sequences — and A/B test automations to raise conversion rates.
Create and post consistent organic social content across YouTube, Instagram, Facebook, and TikTok to build brand credibility and audience.
Manage our outside Google Ads / SEO agency relationship, holding them accountable to measurable ROI, and grow our AEO/SEO/LLM search presence.
Support and leverage our community and business-development relationships (HOAs, real estate agents, home inspectors, and complementary local businesses).
Coach and refine our lead-intake process and AI-assisted lead handling to lift booking and conversion rates.
Own channel strategy and reporting — scaling what works, retiring what doesnt, and keeping leadership informed on performance.
Qualifications: Proven experience creating, monitoring, and optimizing Facebook / Meta ad campaigns.
GoHighLevel (GHL) experience is a top factor — deep familiarity with workflows, pipelines, tagging, and Conversation AI is highly preferred.
Experience managing an outside Google Ads / SEO agency relationship and holding them accountable.
Hands-on experience creating and posting organic social content across major platforms.
Highly tech- and AI-savvy, with a track record of adopting new tools quickly.
Comfort supports business development and community partnerships.
Bonus: video capture/editing, AEO/SEO/LLM optimization, or home-services marketing experience.
About Company
Kingfisher Roofing is a growing Austin-based roofing company built on trust rather than pressure. While most local roofers chase storms and lead with urgency, we win with scheduled appointments, photo-based inspections, and repair-first advice. We hold strong certifications and back our work with a 10-year workmanship warranty. WHGEN2 Compensation details: 60000-90000 Yearly Salary
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