Requirements
- 10+ years of B2B marketing experience, with at least 5 years specifically focused on community building. Experience in Fintech is ideal
- Proven track record of executing virtual and in-person community events across a variety of formats (ex: webinars, meetups, 3rd-party sponsorships, and flagship events). You’re comfortable managing promotion and event logistics from end-to-end
- Data-driven mindset - You know how to establish KPIs, measure success, and use insights to inform your program strategy
- Creative program thinker - You bring fresh ideas for how to engage members and make community feel like a destination, not an afterthought
- Self-starter with strong relationship skills - You take initiative, operate with a high degree of autonomy, and know how to drive programs forward even in ambiguity. You instill confidence when working with peers and senior leaders
- Excellent written and verbal communication skills; clear, compelling communicator across member-facing content, internal updates, and executive presentations
- Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What the job involves
- We are hiring an experienced Senior Manager of Community Marketing to develop and launch Adyen’s first community programs
- This hybrid role will be based in our San Francisco office, and reporting to the VP of Marketing, North America
- This role is all about creating thoughtful experiences that build long-term trust and turn our customers into our strongest growth engine
- As our first community marketer, you will create the vision and strategy for community marketing in North America, and will execute events and programs from end-to-end
- You’ll partner with a group of cross-functional stakeholders (like marketing, strategy, sales, and account management teams) to make it happen
- This is a unique opportunity to be the first in the role, build for the North America market, and create the global standard for how community marketing is done at Adyen
- Develop the strategy for our first-ever community marketing program in North America
- You’ll define our community vision, audience segmentation, program pillars, success metrics, and multi-year roadmap
- Execute member engagement programs from end-to-end such as curated events (owned and sponsored), regional meetups, webinars, and user groups
- Own community communications - Develop member-facing communications that drive awareness, engagement, and connection across programs and events
- Build a content engine - Translate community engagement into scalable content, social proof, referrals, testimonials, and thought leadership
- Develop and hit KPIs - Define success metrics and determine how we translate member value into business value
- Report on insights and learnings, and use data to continuously optimize programs
- Collaborate with cross-functional teams including marketing, design, account management, and commercial strategy teams to bring our vision to life