Growth Marketing Strategist

At Entangled, we don't believe every book should be marketed the same way. We believe every story deserves a custom growth strategy built around its audience, its emotional hook, and its potential to create conversation.

The Growth Strategist serves as the architect behind a book's go-to-market strategy. You'll read manuscripts, identify the audience most likely to obsess over them, develop the positioning and launch thesis, and design the growth plan that functional teams execute.

You won't spend your days building social graphics, booking influencers, writing ad copy, or coordinating campaigns.

Your job is to determine what should happen, why it should happen, where we should place our bets, and ensure that that vision comes to life.

What You'll Do

Read manuscripts and identify their strongest commercial opportunities

Define target audiences and audience subcultures

Determine positioning, messaging, and market differentiation

Develop a unique launch thesis for each title

Identify the emotional and cultural triggers most likely to drive word-of-mouth

Design channel strategies across social, influencer, PR, retail, paid media, community, and partnerships

Manage a Campaign Lead to partner with marketing, publicity, social, retail sales, influencer, and author teams to align execution against the growth strategy

Recommend creator and influencer targets

Identify publicity angles and cultural moments that can amplify awareness

Develop community-building and fandom strategies

Recommend merchandise, experiential, and partnership opportunities

Build launch briefs and strategic plans for execution teams

Work collaboratively with Publishers to iterate on strategies to achieve title sales goals

Analyze campaign performance and continuously refine future launch models

What Success Looks Like

Books reach readers faster and more efficiently

Marketing resources are concentrated on the highest-leverage opportunities

Launch strategies feel distinct instead of formulaic

More books break out beyond traditional publishing audiences

Readers discover books through conversations, creators, communities, and cultural moments rather than paid promotion alone

Who You Are

You have exceptional pattern recognition and commercial instincts

You can identify audience behavior before the data fully emerges

You understand internet culture, fandoms, creators, influencers, and digital communities

You can connect a story to an audience in unexpected ways

You're equal parts strategist, trend analyst, and growth operator

You are comfortable making recommendations with imperfect information

You care deeply about why people buy, share, recommend, and obsess over things

Ideal Backgrounds
We are less interested in traditional publishing experience than in your ability to create demand. You have 5+ years of experience building and executing marketing strategies with demonstrable impact.

You may have worked in:

Entertainment marketing

Consumer brand growth

Creator economy companies

Streaming platforms

Digital media

Audience development

Product marketing

Community-led growth

Influencer marketing

Startup growth teams

Bonus Points

Experience launching consumer products or entertainment properties

Experience working with creators and influencers

Deep understanding of BookTok, BookTube, Reddit, Discord, fandom culture, and emerging platforms

Strong analytical skills with the ability to connect data and creative strategy

Salary Range: 85-130k per year DOQ

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