Senior Media Measurement & Attribution Lead

Citi is seeking a high-impact media measurement leader to drive the development and execution of our measurement framework. You will partner with media, adtech, product and other teams to translate data into strategic guidance and actionable insights for senior leadership.
In this role, you will own attribution, MMM and incrementality analyses, shape measurement roadmaps, and mentor stakeholders across the organization. A strong analytical and storytelling skillset is essential.

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