VP of Marketing

Are you interested in working with the World’s AI-first Quality Engineering Company? Ready to advance your career, team up with global thought leaders across industries, and make a difference every day? Join us at QualityAI!

Role
VP of Marketing

Overview
QualityAI is entering a pivotal phase of transformation, evolving from a market-leading quality engineering firm into an AI-first partner helping enterprises build, deploy, and scale trusted AI systems.

Key responsibilities

Define and own the global marketing strategy

Establish a clear, compelling market position aligned to QualityAI's AI-first direction

Lead the evolution from a testing-led narrative to a broader quality engineering and AI assurance proposition

Translate business strategy into a focused marketing roadmap with measurable outcomes

Build a high-performing global marketing function

Integrate and align regional marketing teams into a cohesive global model

Define operating structure, governance, and ways of working

Elevate capability across brand, digital, content, demand generation, events, and analyst relations

Drive demand and commercial impact

Partner with sales leadership to build a scalable, data-driven demand generation engine

Improve pipeline quality, conversion, and marketing ROI

Implement clear KPIs tied to revenue, not just activity

Develop brand transformation and market presence

Oversee the successful rollout of the new brand and positioning globally

Ensure consistency across all touchpoints, from website to executive communications

Build a strong, differentiated presence in a crowded services market

Strengthen ecosystem and partner marketing

Develop joint go-to-market strategies with strategic partners (e.g. SAP, Tricentis, hyperscalers)

Ensure marketing supports sector and solution-led growth

Bring rigor, data and accountability

Establish clear reporting frameworks across all marketing activities

Use data to prioritize investment and continuously optimize performance

Manage budgets effectively and transparently

Experience and background

Proven VP of Marketing or senior marketing leadership experience within a global B2B services or technology organization

Strong track record of driving measurable commercial impact through marketing

Experience repositioning or transforming a company narrative, ideally in AI, data, or digital engineering

Deep understanding of enterprise buyers and complex sales cycles

Experience working closely with CEOs and executive teams on external positioning

Capabilities and leadership profile

Strategic but hands‑on; able to move between vision and execution without losing momentum

Commercially driven with a clear focus on revenue outcomes

Confident operating in ambiguity and driving change across a complex, global organization

Strong stakeholder management, with the ability to influence at board level

Clear, compelling communicator with strong editorial judgement

Success in the first 12 months

A clear, differentiated market narrative for QualityAI as an AI-first quality engineering leader

A fully aligned global marketing function with defined structure and accountability

A measurable improvement in pipeline contribution and marketing ROI

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