Senior Manager Advertising & Marketing

Location: Long Island City, NY, US, 11101

Position Summary
The Senior Manager, Advertising and Product Marketing leads the strategy, development, execution and ongoing management of JetBlue brand advertising and marketing across all markets. This role directly supports and develops a team overseeing network marketing, product marketing, and co‑brand credit card marketing and advertising.

Lead marketing strategy, brand campaigns and storytelling across all markets, championing bold, innovative ideas from brief through creative development and approvals

Serve as the strategic bridge between business priorities and marketing execution, bringing a creative and innovative lens to developing plans and briefs that align advertising output to JetBlue's commercial objectives across all markets

Provide strategic guidance and oversight to team owning network marketing, product marketing, co‑op marketing, and co‑brand marketing, ensuring all work ladders up to broader brand and business objectives

Develop close relationships with paid media and organic social media peers to ensure strategic alignment with creative, campaigns, and media needs

Oversee day‑to‑day relationships with creative agencies and key external stakeholders

Collaborate with marketing leadership and cross‑functional commercial colleagues to advocate for strong, strategically‑led creative and media choices to reinforce brand identity and positioning across all markets

Partner with cross‑functional teams to assess and complete ad‑hoc projects for the organization

Communicate JetBlue’s tactical and strategic marketing goals to agency partners and ensure all touchpoints ladder up to the larger business objectives

Lead, mentor, and develop a team fostering engagement, career growth, and goal achievement

Manage advertising and content budget

Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement

Other duties as assigned

Minimum Experience and Qualifications

Bachelor’s Degree in a relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant experience.

Six (6) years of marketing/brand/advertising experience with a national brand, with a demonstrated focus on marketing strategy

Experience leading large‑scale, omni‑channel, cross‑functional projects

Deep understanding of brands, advertising campaigns, advertising process and non‑traditional marketing tactics

Adept at managing and balancing internal and external cross‑functional stakeholders

Proven track record of managing, developing, and inspiring a team of senior‑level individual contributors across distinct marketing disciplines

Experience selling‑in campaigns and ideas to senior leaders

Experience managing agency deliverable and relationships

Prior budget management or P&L responsibility experience

Proficient with Microsoft Office suite and AI tools

Strong written and verbal communication skills

Strong interpersonal skills and the ability to work across a wide range of departments and teams

Ability to manage multiple projects simultaneously

Available for occasional overnight travel (10%)

Must pass a pre‑employment drug test

Must be legally eligible to work in the country in which the position is located

Equipment

Computer and other office equipment

Traditional office environment

Physical Effort

Generally not required, or up to 10 pounds occasionally, 0 pounds frequently (Sedentary)

Compensation

The base pay range for this position is between $141,000.00 and $211,000.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short‑term and long‑term disability coverage, basic life insurance, free space available travel on JetBlue, and more.

Equal Employment Opportunity Statement
JetBlue Airways is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or any other legally protected basis.

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