Associate Influencer Marketing Manager

Job Description
Cricut’s Digital Marketing team is looking for a highly organized, strategic, and passionate Associate Influencer Marketing Manager to help drive and grow our influencer marketing programs. We're specifically looking for someone with hands‑on influencer marketing experience . You should understand the full lifecycle of a campaign and be confident in sourcing, vetting, negotiating, reviewing content, and managing paid usage rights.

This role requires more than just general marketing or social media experience. You’ll be working alongside a team that collaborates closely across multiple marketing functions and relies on this role to help execute influencer campaigns with confidence, creativity, and attention to detail. If you love influencer marketing, thrive in fast‑paced environments, and are excited about all things DIY, we’d love to hear from you!

Responsibilities

Own influencer sourcing and vetting across TikTok, Instagram, and YouTube. Evaluate creators using key criteria such as CPV, engagement rate, audience demographics, content quality, and brand fit

Lead communications with influencers and/or their managers from outreach through content approval and wrap‑up. Ensure clarity, professionalism, and efficiency at every step

Negotiate influencer rates, contracts, usage rights, and exclusivity terms to align with campaign goals and budgets

Partner closely with our paid social agency to facilitate dark posting, ad codes, and usage of influencer content in paid campaigns

Provide clear, strategic, and detailed creative feedback to help influencers bring our messaging to life in a way that feels authentic and effective

Collaborate with cross‑functional teams including PR, social, product marketing, and digital. Align influencer efforts across larger brand moments and product launches

Monitor influencer performance metrics and help evaluate content effectiveness

Manage influencer payments and ensure proper documentation for finance and legal

Ensure all influencer content follows FTC guidelines and platform disclosure requirements

Cultivate strong relationships with creators to foster loyalty, repeat collaborations, and long‑term brand advocacy

Stay plugged in to emerging influencer trends, platform shifts, and new talent to keep our programs fresh and innovative

Qualifications

2–4 years of direct experience in influencer marketing is required (in‑house or agency)

Proven ability to manage influencer campaigns from outreach through performance reporting

Experience vetting influencers using performance data and brand alignment criteria

Strong understanding of paid usage rights, dark posting, ad codes, and exclusivity terms in influencer agreements

Strong written and verbal communication skills, with the ability to clearly articulate feedback and campaign expectations

Excellent project management and interpersonal skills. Able to manage multiple priorities, meet tight deadlines, and self‑prioritize in a fast‑paced environment

Experience managing influencer payments and basic budget tracking

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E‑Verify.

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