Digital Media Specialist

Job Summary The Digital Marketing Specialist is responsible for planning and executing digital marketing strategies and driving brand awareness online, via paid and organic client acquisition tactics.
Responsibilities Plan and execute digital marketing communication strategies that align with the brand’s business objectives.
Develop the brand’s online presence and identity.
Develop social media strategy including competitive analysis, guidelines, and best practices.
Define budget recommendations for digital and online advertising.
Provide metrics to measure success of campaigns.
Manage online ad expenditures with reporting and performance analysis.
Coordinate research including surveys and focus groups.
Skills Creative design and illustration.
Proficiency in spoken and written English.
Proofreading and editing, writing copy for advertisements.
Website and Facebook page optimization for maximum conversions.
Search engine optimization.
Active listening and critical thinking.
Qualifications Bachelor’s degree in Communication, Marketing, Advertising, Journalism, or related field.
Knowledge of Microsoft Suite, Adobe Suite, Google Analytics, website design and video production/editing.
2 years of experience in digital marketing implementation, website design, and social media OR 3 years of hands‑on experience in digital media.
Professional portfolio expected at interview.
Benefits Medical plan.
Employer‑paid life insurance.
Flexible spending program.
401(k) and profit‑sharing program.
Supplemental benefits such as vision, dental, disability, tuition assistance program.
Sick leave, vacation, paid holidays.

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