Public Relations Manager, LifeLock

About Gen
Gen is a global company dedicated to powering Digital Freedom through trusted consumer brands such as Norton, Avast, LifeLock, MoneyLion, and more. With a heritage rooted in financial empowerment and cyber safety, we deliver award‑winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

About The Role
We are hiring a Consumer Communications Lead, LifeLock, to join the Trust Services business at Gen. Trust Services focuses on helping consumers protect and manage their digital and financial lives through identity protection, fraud prevention, reputation management and financial wellness solutions. This role sits within Gen's global Marketing, Brand and Communications team and will support the broader portfolio, including LifeLock, MoneyLion and Reputation Defender, with a primary focus on LifeLock, the leading identity theft protection brand in the U.S.

Key Responsibilities

Own and execute the LifeLock PR strategy, aligned to product launches, partnerships, key seasonal moments like tax season, and broader thought‑leadership opportunities.

Drive Rapid Response opportunities across the Gen family of brands, including Norton, LifeLock, Avast, and MoneyLion.

Translate research, product insights, and consumer trends into compelling media storylines, press materials, campaigns, and executive thought‑leadership opportunities.

Build strong relationships with consumer, lifestyle, tech, and personal finance media and secure high‑impact coverage.

Lead proactive outreach and creative storytelling that differentiates LifeLock and strengthens brand trust, consideration, and relevance.

Prepare and counsel spokespeople and senior leaders for media engagements, interviews, speaking opportunities, and bylined content.

Collaborate cross‑functionally on integrated campaigns across marketing, research, brand, social, and other business teams.

Support the Influencer Center of Excellence, helping identify and manage influencer partnerships, align creator opportunities with brand priorities, and partner with relevant agency and external stakeholders where needed.

Define success metrics, track performance, and deliver clear, insight‑driven reporting across quality coverage, share of voice, sentiment, and overall campaign impact.

Lead agency partners and serve as the central point of coordination for LifeLock PR.

Education

Public Relations, Journalism, Marketing or a related field.

Experience

7–10+ years of proven PR and communications expertise.

Experience leading end‑to‑end PR programs from strategy through execution, measurement, and reporting.

Strong media relations experience and a track record of securing high‑quality coverage across consumer, lifestyle, tech, and personal finance media.

Experience translating complex consumer security, identity, and financial wellness topics into clear, compelling stories for mainstream audiences.

Experience handling issues, crisis communications, and rapid response
ewsjacking opportunities.

Confidence advising senior leaders, preparing spokespeople for media engagements, and managing agency partners in a fast‑moving, high‑visibility environment.

Experience working cross‑functionally across marketing, product, research, brand, social, and legal teams.

Experience supporting influencer partnerships, including helping identify creator opportunities, align campaigns with brand priorities, and collaborating with the Influencer Center of Excellence on sourcing, approvals, and amplification strategy.

Skills

Strategic PR planning and execution.

Strong media relations and story development capabilities.

Exceptional writing and storytelling skills, with the ability to simplify complex topics.

Cross‑functional collaboration across marketing, product, research, brand, social, and legal partners.

Strong judgment in fast‑moving or sensitive communications situations.

Comfort using AI‑powered tools to inform and optimize communications and processes.

Personal Attributes

Strategic and hands‑on, with the ability to move from planning to execution quickly.

Comfortable operating in a highly visible individual‑contributor role.

Collaborative and influential across a broad set of stakeholders.

Confident counselor to senior leaders and a trusted partner to agencies and cross‑functional teams.

Strong instinct for what makes a consumer story timely, relevant, and resonant.

Motivated by shaping trust for a category‑leading consumer brand at the intersection of identity, fraud, and financial wellness.

Compensation
The annual base salary for this position is expected to be between 130K - 150K USD. In addition to base salary, the role is eligible for an annual performance‑based bonus. Base salary is one component of Gen's total compensation package, which includes 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off. Actual salaries will vary based on a candidate’s qualifications, experience, skills, and competencies related to the role.

Benefits

Health & Wellness – Comprehensive medical, dental, and vision coverage for employees and eligible dependents.

Financial Security – 401(k) retirement plan with company match, Employee Stock Purchase Plan (ESPP), and opportunities to build long‑term financial wellbeing.

Work‑Life Balance – Unlimited paid time off (PTO), company holidays, and flexible work arrangements where applicable.

Professional Development – Annual education reimbursement and learning opportunities to support career growth.

Wellness Reimbursement – Reimbursement for eligible fitness and wellness‑related expenses.

Additional Benefits – Access to commuter programs, legal assistance plans, family support resources, life and disability insurance, and exclusive employee discounts.

Employee Product Benefits – Complimentary access to Gen Digital products and services for employees, helping you protect your digital life at home and online.

Equal Opportunity Employer
Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience, and business needs.

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