Senior Media Planner

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With unmatched knowledge of the financial industry and B2B2C marketplace, we develop innovative, strategic media solutions for more than 80 global financial services clients.

Our people are our greatest asset—their expertise, curiosity, and entrepreneurial energy fuel our success. They shape our culture, advance our capabilities, and power the cutting-edge solutions that help our clients grow.

As we expand our New York office, we’re seeking dynamic, forward-thinking talent to join our team. If you're passionate about financial services, media strategy, and pushing the boundaries of what's possible, we want to meet you. This is an exciting opportunity to contribute to a collaborative, fast-paced environment where your ideas will drive meaningful impact.

We offer a platform for growth, a supportive team culture, and the opportunity to work with some of the most respected brands in financial services.

Responsibilities

Manage day-to-day stewardship of client business

Develop media plan recommendations across both tactical and high-impact/custom activations to meet client goals

Support and analyze campaign performance, delivering insights, key takeaways, and optimization recommendations

Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client

Guide junior team members in developing clear, strategic RFPs to inspire innovative and first-to-market media partner proposals

Maintain visibility into all active projects across planning, digital, and investment teams

Respond to client needs with speed, clarity, and professionalism

Assist in building project timelines and coordinating cross-team inputs to ensure deadlines are met

Qualifications

2.5+ years media planning & buying experience at a media agency

Working knowledge of full-funnel, cross-channel media including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio

Ability to recommend and implement innovative channel and process improvements

Strong analytical skills with ability to evaluate digital performance and report on KPIs across multiple tactics

Proven negotiation skills that drive incremental value for clients

Proficiency in tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma,

Ability to build and maintain strong, strategic relationships with media partners

Exceptional written, verbal, and presentation skills

Collaborative team player with a consultative mindset and willingness to challenge the status quo

Ability to manage multiple priorities in a fast-paced environment while maintaining excellent attention to detail

Advanced proficiency in Microsoft Office

Financial Services experience preferred but not required

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