Sr Product Manager - Growth & User Experience

Position Title: Sr Product Manager - Growth & User Experience

Key Responsibilities

Own Growth Strategy: Define and execute the product strategy for merchant retention, activation, and engagement across all BukuWarung products

Build Experimentation Culture: Establish A/B testing frameworks, define experiment roadmaps, and drive a culture of data-driven decision making

Drive User Experience Improvements: Identify friction points in merchant journeys and prioritize UX improvements with measurable impact

Define Success Metrics: Establish and own growth KPIs including retention rate, activation rate, and user engagement metrics

Cross-Functional Leadership: Partner with Data, Marketing, and Business teams to align growth initiatives with company goals

User Research: Understand merchant needs, pain points, and behaviors to inform product decisions

Qualifications

5+ years of product management experience, with at least 2 years focused on growth, retention, or user engagement

Experience in fintech, payments, or financial services is strongly preferred

Experience with consumer or SMB products (B2C or B2B2C) in SEA markets

Proven track record of running A/B tests and experiments with measurable business impact

Strong analytical skills — comfortable with cohort analysis, funnel metrics, and data-driven prioritization

Experience with experimentation platforms (e.g., Amplitude, Mixpanel, internal tools)

Ability to work autonomously — define own roadmap, set priorities, and drive execution with minimal direction

Excellent communication skills — can influence stakeholders and present to leadership

Strong user research skills — comfortable conducting interviews, usability tests, and synthesizing findings into actionable insights

Experience in agile methodologies

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