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Senior Product Marketing Manager, Fraud

Jobtailor · New York, NY, USA ·

Job type:
Full Time

Responsibilities Develop product positioning, messaging, and value propositions that differentiate Socure’s fraud product in the market.
Lead the planning and execution of go-to-market strategies for new product launches and feature releases.
Conduct market, competitor, and customer research to inform product marketing strategies and content.
Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to workforce solutions.
Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting payments product impact.
Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.
Champion Socure’s leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.
Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of experience in product marketing, marketing, or a related field, preferably with experience in payments.
Strong written and verbal communication skills.
Analytical mindset with the ability to interpret data and market trends.
Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
Deep understanding of product marketing, go-to-market strategies, and sales enablement.
Collaboration and relationship-building skills across cross-functional teams.
Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
Experience within the fraud space helping bring products to market is required.
ATS Optimization Keywords Hard Skills product marketing
go-to-market strategies
sales enablement
market research
data analysis
content creation
performance metrics
customer feedback
product positioning
messaging
Soft Skills communication skills
analytical mindset
project management
organizational abilities
collaboration
relationship-building
adaptability
curiosity
customer-centric mindset
leadership competencies
Certifications & Qualifications Bachelor’s degree in Marketing
Bachelor’s degree in Business
Bachelor’s degree in Communications

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