Senior Principal Product Marketing Manager

Responsibilities

Establish clear, differentiated positioning for Siteimprove in Accessibility that reinforces market leadership and reduces compliance risk for commercial enterprises

Enable consistent, high-impact messaging across personas from Directors of Digital Accessibility to Web Platform Leads and Marketing leaders that improves engagement and conversion

Translate complex regulatory frameworks (ADA Title III, WCAG, EAA) and AI-driven accessibility capabilities into compelling value propositions that drive customer understanding and demand

Build and operationalize a scalable messaging framework that aligns all GTM teams and accelerates execution across segments

Elevate Siteimprove’s perception as a market leader in Accessibility moving the narrative from compliance tool to strategic revenue driver

Deliver successful quarterly launches of new Accessibility and agentic governance capabilities that drive adoption and revenue growth

Identify and prioritize high-value segments, ICPs, and use cases with a focus on highly regulated industries such as government, higher education to commercial verticals such as financial services, healthcare, and others to maximize pipeline and market penetration

Drive measurable pipeline generation and customer acquisition through integrated campaigns with Growth and Field Marketing

Own expansion and upsell motions, partnering with Customer Success to move customers up the accessibility maturity curve

Increase Siteimprove’s visibility and credibility as a category leader in digital accessibility and AI-powered governance

Generate high-impact thought leadership that shapes market perception, advances the conversation beyond compliance, and drives inbound demand

Expand industry influence through events, analyst engagement, and external representation including engagement around ADA Title III, EAA, and WCAG developments

Improve sales effectiveness, win rates, and average selling price (ASP) through high-quality enablement assets and clear value narratives including competitive differentiation against overlay tools and point solutions

Equip GTM teams with the knowledge and confidence to position Siteimprove’s Accessibility capabilities across personas and competitive scenarios

Influence product roadmap decisions with market and regulatory insights that align innovation to customer needs and revenue opportunities

Drive measurable business impact by embedding agentic workflows that improve efficiency, scalability, and outcomes across GTM

Shape product direction to deliver agentic accessibility capabilities including continuous monitoring, AI‑powered remediation guidance, and human‑in‑the‑loop workflows that improve customer outcomes and competitive differentiation

Institutionalize AI‑first thinking across product marketing to enhance speed, quality, and innovation in execution

Anticipate and respond to shifts in the regulatory landscape and AI‑driven search to maintain Siteimprove’s leadership in an evolving accessibility market

FedRAMP classification notice: This role is designated as a Standard access position with additional identity verification requirements.

Requirements

12+ years of experience in product marketing, digital accessibility, compliance, or a related domain, preferably within SaaS

Deep domain expertise in web accessibility, including WCAG 2.1/2.2, ADA Title III, the European Accessibility Act (EAA), and accessible content strategy

Hands‑on experience or working knowledge of generative AI and agentic platforms, including their implications for accessible digital experiences

Proven track record of owning go‑to‑market strategy and driving measurable business impact (pipeline, adoption, revenue)

Demonstrated ability to build and execute strategic positioning, messaging, and category narratives in regulated or compliance‑driven markets

Bachelor’s degree required; MBA or equivalent advanced degree preferred.

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