Digital Marketing Performance Principal

The Digital Marketing Performance Principal is responsible for the strategic planning, execution, and optimization of Sunrun’s paid digital media portfolio.
Essentials Duties and Responsibilities Portfolio Management: Oversee day‑to‑day performance of Paid Search (SEM), Paid Social (Meta/Google), and Display/Programmatic channels.
Budget Allocation: Dynamically shift budgets between channels and campaigns based on real‑time performance to hit monthly acquisition targets.
Forecasting: Partner with Finance and Sales Operations to provide accurate lead and acquisition forecasts based on planned marketing spend.
Full‑Funnel Analytics: Monitor performance from the initial click to the final install, ensuring a high‑quality handoff to the Inside Sales team.
A/B Testing: Lead a rigorous test‑and‑learn culture, constantly iterating on ad copy, creative assets, and landing page experiences to lower CPAs.
AI‑Driven Efficiency: Leverage AI for audience modeling, predictive bidding, and automated creative testing to stay ahead of market shifts.
Collaboration & Reporting: Translate complex digital metrics (CTR, CPC, ROAS) into business outcomes (Cost Per Signature, Cost Per Install) for executive leadership.
Integrity & Compliance: Ensure all digital advertising adheres to Sunrun’s brand guidelines and compliance policies.
Creative Ideation & Strategy: Lead the brainstorming and conceptualization of high‑converting ad formats (UGC, static, motion graphics, short‑form video) tailored for Meta, TikTok, Google, and other paid channels.
Trend Spotting: Keep a pulse on paid media trends, platform updates, and competitor strategies to continually inject fresh ideas into the creative mix.
Requirements Experience: 12+ years in performance‑based digital marketing, managing large‑scale budgets in a high‑growth environment.
Technical Proficiency: Expert‑level mastery of Google Ads, Meta Ads Manager, Salesforce/CRM, Google Analytics 4 (GA4), and multi‑touch attribution models.
The Triage Mindset: Natural inclination for rapid‑fire problem‑solving and prioritizing tasks based on immediate impact on revenue.
AI/Data Literacy: Proficiency in using AI‑assisted tools for data synthesis and program building; comfortable using AI to build reports and identify funnel leaks.
Communication: Exceptional ability to convey digital strategy to non‑technical stakeholders, including Directors and VPs.
Physical Demands & Travel Requirement Standard office duties with prolonged periods of sitting or standing at a desk and working on a computer. Must maintain high levels of concentration while reviewing complex technical audits, code, and data dashboards. Occasional travel (up to 15%) for agency reviews, industry conferences, or national strategy sessions.
Compensation Starting salary: $131,796.00 to $175,728.00. Compensation decisions will not be based on salary history.
Perks & Benefits Medical/Dental/Vision Insurance
Life Insurance
Disability Insurance
401(k) Plan + Company Match
Stock Purchase Plan
Paid Vacations/Holidays
Paid Baby Bonding Leave
Employee Discounts
PowerU – 100% Funded Education Programs
Employee Donation Matching
Volunteer Hour Rewards
Learn more at https://sunrun.gobenefits.net/
Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind.

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