Influencer Marketing Manager Job at Direct Agents in New York

Influencer Marketing Manager
Direct Agents is looking for a strategic, detail-oriented Influencer Marketing Manager to lead influencer and UGC programs across a portfolio of client accounts. This role sits at the intersection of creative strategy and campaign execution—sourcing and managing talent, driving content quality, and collaborating cross-functionally to deliver measurable results. If you’re plugged into culture, fluent in the creator economy, and thrive in a fast-paced agency environment, we want to hear from you. This is a full-time, in-office role based in our NYC headquarters.

Compensation
$75,000 – $95,000 base salary depending on experience, with annual compensation reviews based on performance. Potential semi-annual bonus based on company and individual performance.

Key Responsibilities
Influencer & Creator Strategy

Source and vet influencers using keywords, competitor insights, and trend analysis; evaluate alignment with campaign objectives through audience authenticity platforms

Lead influencer and UGC partnerships end-to-end—from outreach and negotiation to brief development and content approval

Ideate and collaborate with creators to produce authentic content that resonates with target audiences

Stay current on platform trends, emerging creators, and top-performing formats across Instagram, TikTok, and YouTube

Campaign Execution & Operations

Manage campaign timelines, deliverables, and revision cycles across multiple clients simultaneously

Organize and track content submissions, client approvals, and QA on live posts for accuracy and brand alignment

Maintain project tracking in ClickUp (or equivalent), proactively flagging risks before they impact delivery

Collaborate with the paid media team to adapt influencer assets for performance across platforms

Reporting & Insights

Pull and analyze influencer post performance metrics; synthesize findings into client-ready decks

Compile reports showcasing industry insights, influencer performance, and forward-looking opportunities

Partner with internal teams to optimize future campaigns based on data and learnings

Cross-Functional Collaboration

Work closely with creative, design, paid media, and account teams to ensure seamless execution

Assist with copywriting and content review to ensure messaging is on-brand and aligned with campaign goals

Support preparation of client presentations and performance reviews

What We’re Looking For

2–4 years of experience in influencer marketing, social media, or integrated campaign management—agency experience preferred

Strong understanding of Instagram, TikTok, and YouTube; fluent in influencer and UGC content strategies

Ability to analyze performance data and translate findings into actionable recommendations

Exceptional organizational and communication skills with strong attention to detail

Experience with influencer platforms (HypeAuditor, or similar) is a plus

Familiarity with project management tools (ClickUp, Asana, etc.) and Google Workspace

Basic design skills or familiarity with Adobe Creative Suite is a plus

Active user of AI tools (Claude, ChatGPT, Perplexity, etc.) with hands-on experience applying them to real work—from research and analysis to ideation and storytelling

Benefits

Regular performance reviews with quarterly growth path check-ins

Comprehensive health, dental, vision, and mental health benefits (One Medical, Talkspace, KindBody, Health Advocate)

15–24 days PTO/year depending on seniority, plus birthday off, 7 sick/safe days, and up to 12 weeks paid parental leave

New MacBook Pro and access to cutting-edge AI tools across the agency

Sun-drenched penthouse Acceleration Hub on 5th Avenue in Flatiron—with commuter benefits and Citibike membership

Dog-friendly office, regular team events (Field Day, Ski Club, Golf League, holiday celebrations), and a culture built around ownership and ambition

Location
This role is based in our NYC headquarters. You must reside or be willing to relocate within commuting distance.

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