Loyalty & Engagement Marketing Manager

Responsibilities

Support the development of loyalty programs to encourage deeper customer relationships

Develop and manage various sweepstakes campaigns

Build and deploy targeted, personalized campaigns across email, mobile, online banking, and other owned channels

Support key lifecycle initiatives including onboarding, activation, cross-sell, and retention

Develop test-and-learn plans to optimize engagement (messaging, timing, offers, channel mix)

Analyze customer behavior, segmentation, and lifecycle trends to identify opportunities

Translate data into actionable recommendations to improve engagement and retention

Work closely with Cross-Functional teams to integrate loyalty into the broader customer experience

Align loyalty initiatives with acquisition, onboarding, and engagement strategies

Support cross-functional business partners on business case development for both loyalty & engagement campaigns

Identify friction points in the customer journey and recommend improvements

Champion a customer-first mindset, ensuring loyalty and engagement programs deliver meaningful value

Requirements

Bachelor’s degree in Marketing, Business, or related field

7+ years of experience in loyalty marketing, CRM, lifecycle marketing, or customer engagement

Ability to translate complex insights into clear, actionable recommendations

Experience with loyalty program platforms or rewards ecosystems

Excellent project management and organizational skills

Familiarity with regulatory considerations in financial services (compliance, consent, communication guidelines) as they relate to lifecycle marketing

Strong understanding of personalization, segmentation, and customer lifecycle marketing (onboarding, activation, engagement, retention) with experience building end-to-end journeys

Creative thinker with a test-and-learn mindset, including A/B testing across subject lines, offers, cadence, channel mix, etc.

Ability to connect lifecycle strategies to core banking behaviors (account funding, debit usage, digital adoption, alerts enrollment)

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