Social Media Manager, Proper + By Proper

Job Category : CORPORATE
Requisition Number : SOCIA001582
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Posted : July 7, 2026
Full-Time
Hybrid
Salary : $80,000 USD per year
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Proper Hospitality is an independent hospitality company operating a growing portfolio of design-forward properties under the Proper Hotels, By Proper, and The Collective brands. We are not a large hotel chain. We build brands with texture rooted in place, culture, food and beverage, wellness, and community. Our creative output is a direct expression of that conviction.
Position Overview
The Social Media Manager owns day-to-day social strategy and execution across Proper and By Proper. You run the content calendar, publish and manage community across both brand voices, build the creator and influencer pipeline, and coordinate the shoots that feed the content engine. You work in close partnership with Creative and Design on asset production, with Marketing on campaign alignment, and with property teams to source content and moments on the ground.
This role sits at corporate and supports both brands from a central seat. Getting the two voices right, and knowing when a piece of content is a Proper story versus a By Proper story, is core to the job.
What You Own

Content Planning & Calendar

Build and manage content calendars across Proper and By Proper, each with its own voice and cadence
Align content with brand campaigns, property programming, seasonal moments, and business priorities
Partner with property teams to source and plan content around events and activations
Maintain consistent posting cadence and platform optimization across Instagram, TikTok, and emerging channels
Content Creation & Editing

Edit short-form video (Reels, TikTok) and produce social-first assets
Develop carousels and light content as needed
Brief and collaborate with Creative and Design on asset production
Hold all content to brand standard on tone, aesthetic, and quality, per brand
Publishing & Platform Management

Own day-to-day posting and scheduling across all Proper and By Proper accounts
Write captions in the correct brand voice, optimized for engagement
Ensure accuracy, timeliness, and consistency across every post
Community Management

Manage inbound comments and DMs in a timely, brand-appropriate manner, per brand
Grow and sustain community engagement across platforms
Influencer & Creator Partnerships

Identify, vet, and manage creator relationships aligned to each brand
Own outreach, negotiation, and coordination for stays and partnerships
Build and maintain a creator pipeline across LA and relevant feeder markets
Track influencer performance and report on ROI and brand impact
Partner with PR and Marketing to align influencer work with broader campaigns
Shoot Production & Coordination

Plan and execute content shoots across properties as needed
Build shot lists with Creative and Marketing
Coordinate logistics: schedules, talent, locations, on-property teams
Manage timelines and deliverable tracking to keep shoots on schedule
Track incoming content and usage rights
Manage the DAM: tagging, organizing, and distributing assets
Supply assets and links to cross-functional marketing and paid media teams
Performance Tracking & Optimization

Monitor monthly content and account performance, per brand
Identify trends and opportunities to improve performance
Support reporting with insights and recommendations
What This Role Is Not

This is a hands-on execution role, not a strategy-only seat. You are close to the calendar, the caption, and the DM inbox every day. It is also not a paid media role: performance and growth marketing sit with a separate function, and this role's job is to keep organic and paid aligned, not to run paid spend.
What We Are Looking For

3+ years managing social accounts for a consumer, lifestyle, or hospitality brand
Demonstrated experience running multiple brand voices or multiple account sets at once
Experience managing an influencer or creator pipeline end to end, including negotiation and ROI reporting
Clear, brand-appropriate writing across distinct tones
Organized and deadline-driven; comfortable owning a calendar across two brands
Energized by a fast-moving, lean, entrepreneurial environment
What Success Looks Like at 12 Months

Proper and By Proper each have a documented, distinct content cadence and voice in active use
Influencer and creator pipeline is active in LA and relevant feeder markets with tracked ROI reporting
Shoot production runs on a repeatable process: shot lists, timelines, and DAM organization are consistent
Community response times and engagement quality meet brand standard across both accounts
Monthly performance reporting is running and surfacing actionable recommendations
Compensation & Recognition

Competitive Salary: Rewarding exceptional talent and performance across all levels.
Recognition Programs: Celebrating achievements big and small through company-wide appreciation and milestone rewards.
Annual Performance Reviews: Regular opportunities for feedback, growth, and advancement.
Culture of Growth & Belonging

Culture of Growth: A collaborative, design-forward environment that values creativity, intelligence, and curiosity, where learning and excellence are a daily practice.
Guided Skills Development: Access to training, leadership programs, mentorship, and cross-property mobility.
Diversity, Equity, Inclusion & Belonging: We honor individuality while fostering a culture of respect and belonging across all teams.
Community Engagement: Opportunities to give back through local volunteerism, sustainability, and charitable partnerships.
Comprehensive Health Coverage: Medical, dental, and vision plans through Aetna.
Wellness Access: Company-subsidized memberships with Equinox and ClassPass, plus wellbeing workshops and mental health resources.
Employee Assistance Program (EAP): Confidential support for emotional wellbeing, financial planning, and life management through Unum.
Time Off & Flexibility

Paid Time Off: ____ days PTO plus 11 paid holidays each year for corporate team members.
Paid Parental Leave: Paid time off for eligible employees welcoming a new child through birth, adoption, or foster placement.
Flexible Work Practices: Hybrid schedules for eligible roles and an emphasis on work-life balance.
Financial Wellbeing & Core Protections

401(k) Program: Company match of 50% of employee deferrals, up to the first 4% of eligible compensation.
Employer-Paid Life & Disability Insurance: Core protections with optional additional coverage.
Financial Education: Access to planning tools and workshops to support long-term stability and growth.
Hotel Stay Benefits: 75% off BAR across the Proper portfolio.
Design Hotels Partnership: 50% off participating Marriott Design Hotels.
Dining Discounts: 75% off food & beverage at all Proper Hospitality outlets.
Lifestyle Perks: Complimentary or subsidized parking, cell phone reimbursement, and exclusive hospitality and retail discounts.
Why Join Proper Hospitality

At Proper, we build experiences that move people, and that begins with the team behind them. As a best-in-class employer, we're committed to creating one of the Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together.
Everything we do is grounded in the belief that hospitality is more than a profession, it's an opportunity to care for others and make lives better. Guided by the Pillars of Proper, we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper).
We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging.
Our Commitment: Building the Best Place to Work
Our Best Place to Work initiative is a living commitment, a continuous investment in our people, our culture, and our purpose. At Proper, joining the team means more than finding a job, it means joining a community that believes in building beautiful experiences together, for our guests and for one another.
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Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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