Copywriter at Intex Recreation Corp. Long Beach, CA

Copywriter job at Intex Recreation Corp.. Long Beach, CA.

Copywriter

Onsite Long Beach, California

Overview
IntexCorp is looking for a creative and detail-oriented

Copywriter

to produce compelling content across digital and traditional marketing channels. The ideal candidate has a strong grasp of brand voice, writes with clarity and persuasion, and collaborates cross-functionally to support marketing and sales initiatives. This role helps drive brand awareness, engagement, and conversions through strategic storytelling and content optimization.

Key Responsibilities
Content Creation & Brand Messaging

Write engaging, on-brand copy for ads, packaging, product descriptions, blog posts, email, social media, and more

Maintain a consistent brand voice across all channels

Customize content for platform-specific audiences (e.g., Amazon, Instagram, Walmart)

Collaborate with marketing and creative teams to generate ideas and campaign messaging

Research target audiences and products to craft compelling selling points

Content Performance & Optimization

Apply SEO best practices to drive organic visibility and traffic

Track and analyze content performance (CTR, conversions, engagement)

Conduct A/B testing and refine copy based on results

Edit and proofread for grammar, tone, and brand alignment

Collaboration & Campaign Support

Work with designers, Social Media, Sales, and Commerce teams to ensure copy aligns with campaign goals

Integrate customer insights and FAQs into content strategy

Support copy needs for PR, influencer campaigns, and retail promotions

Provide input on creative design to ensure cohesive messaging

Innovation & Tools

Stay current on industry trends, content strategies, and platform changes

Explore new writing tools, CMS platforms, and marketing tech

Use CMS to publish and manage content

Optimize product listings and apply basic HTML as needed

Qualifications

Bachelor’s degree in English, Journalism, Marketing, or a related field (or equivalent combination of education and experience).

5–7 years of proven experience as a Copywriter, preferably in durable goods or a related industry.

Exceptional writing, editing, and proofreading skills with a strong command of the English language.

Strong understanding of marketing principles and ability to adapt copy for diverse audiences and channels.

Proficiency in SEO best practices and keyword optimization strategies.

Familiarity with social media platforms and experience crafting engaging social content.

Experience with content management systems and basic knowledge of HTML.

Ability to collaborate effectively with cross-functional teams and manage multiple projects under tight deadlines.

Detail-oriented with a keen eye for grammar, spelling, and style consistency.

Familiarity with e-commerce platforms and online marketplaces (preferred).

Knowledge of graphic design principles and ability to provide input to designers (preferred).

Work Environment & Physical Requirements

Typical office setting; extended screen time may be required

Occasional extended hours or meetings across time zones

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