Remote Social Media Manager - Fashion Brand

This role offers an exciting opportunity to shape the digital identity of a premium fashion accessories brand focused on femininity and thoughtful design. As the Social Media Manager, you will take creative ownership of the brand’s Instagram and TikTok channels, developing a cohesive visual language and content calendar that resonates with a chic, style-conscious audience. You will be responsible for crafting engaging posts, stories, and videos that drive brand awareness and desire, while also collaborating with the in-house team to build an effective influencer marketing strategy. This part‑time contract position is ideal for someone with a passion for fashion, a refined aesthetic, and a deep understanding of social media trends.

Deliverables

Develop and execute a content strategy for Instagram and TikTok, including 3 posts and 5 stories per week on Instagram, and 3 videos per week on TikTok

Craft bi‑weekly newsletters to engage and grow the brand’s subscriber base

Oversee the visual direction and storytelling for all digital content, ensuring alignment with the brand’s chic and feminine identity

Build and manage an influencer marketing strategy in collaboration with the in‑house team

Monitor social media analytics to optimize content performance and audience engagement

Maintain a regular posting schedule and adapt content based on trends and audience feedback

Requirements

Proven experience managing social media for fashion, lifestyle, or similar brands

Strong creative instincts and a refined sense of visual storytelling

Deep knowledge of Instagram and TikTok best practices, trends, and analytics tools

Excellent written communication skills and attention to detail

Ability to craft content that aligns with a chic, feminine brand personality

Experience with influencer outreach and digital marketing strategies

Self‑motivated, organized, and able to work independently on a part‑time, contract basis

Availability to start immediately and commit to a consistent posting schedule

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