Director of Marketing, Enterprise AI

Handshake Marketing Role

Handshake built the eval and human-data infrastructure that frontier AI labs rely on to make their models better. We're now pointing that same infrastructure at the enterprise

helping Fortune 500 companies in banking, insurance, retail, and legal build the eval and improvement loops their AI agents need to work safely in production. This is the founding marketing role for that business

and at its core, a product marketing role: positioning, technical narrative, and sales partnership come first, with reporting into a team built by former Palantir go-to-market leadership and direct visibility to company leadership. If this line of business becomes what we expect it to, this founding role grows into a team you build and lead.
Responsibilities include:
Own positioning and messaging end-to-end

define the ICP, build the competitive narrative, and stand up the messaging architecture everything else runs on
Translate technical proof points (evals, RL environments, model behavior) into content that credibly reaches technical buyers: POVs, case studies, executive bylines, sales narrative
Build sales enablement from scratch

pitch decks, battlecards, objection handling

for a sales team currently working without a CRM or existing collateral
Partner on the front line with sales and a deployment strategist/solutions architect

joining demos and discovery calls to close knowledge gaps in real time as the team ramps
Shape account-based, vertical-specific motions (banking, insurance, retail, legal) in partnership with field and growth marketing, who will already be staffed and running events by fall
Stand up a minimum-viable digital presence (microsite/landing pages) with support from web dev
Use AI tooling aggressively to operate above your weight class

this function doesn't have the headcount yet for a traditional team structure
You Have

7+ years in B2B marketing with a strong product marketing foundation

this is a PMM-first role, not a generalist growth or demand gen seat
Experience partnering with enterprise sales in a high-ACV, complex technical sales motion

comfortable joining live demos and discovery calls, not just producing materials from a distance
Gone zero-to-one before: launched a product, built a function, or served as a founding/solo marketer at an early-stage company
Sold complex technical solutions into traditional, non-tech Fortune 500 enterprises (banking, insurance, retail) rather than exclusively tech buyers
Strong writer and storyteller who gets fluent in genuinely technical material fast
Operates independently with real agency in ambiguous, fast-moving environments

this team is early and self-directed, without a lot of hand-holding infrastructure yet
Bonus points:
Came up at a large, structured company (Salesforce, Google, etc.) before making the jump to a founding marketing role at an AI or technical B2B startup
Fluent in AI tooling as a way of multiplying personal output across content, research, and competitive intel, rather than just a topic you market
We Offer

Handshake delivers benefits that help you feel supported

and thrive at work and in life.
The below benefits are for full-time US employees.
Ownership:

Equity in a fast-growing company
Financial Wellness:

401(k) match, competitive compensation, financial coaching
Family Support:

Paid parental leave, fertility benefits, parental coaching
Wellbeing:

Medical, dental, and vision, mental health support, $500 wellness stipend
Growth:

$2,000 learning stipend, ongoing development
Remote & Office:

Internet, commuting, and free lunch/gym in our SF office
Time Off:

Flexible PTO, 15 holidays + 2 flex days
Connection:

Team outings & referral bonuses
Explore our mission, values, and comprehensive US benefits at joinhandshake.com/careers.