Field Marketing Manager (Brand Activation) - DC Area

Field Marketing Manager (Brand Activation)

Bring the brand to life

one event, one account, one great experience at a time.
Reports to: Sales Manager | Location: Washington, DC Area | Schedule: Full-time, 40+ hours/week including some evenings and weekends
About the Role

Do you love the energy of a great event, the thrill of closing a promotional deal with a key account, and the satisfaction of leading a team that shows up and shows out? As our Field Marketing Manager, you'll be the face of our brands in the market

planning and running activations, sampling events, and sponsorships that get people talking (and drinking).
You'll split your time between the strategic (selling programs into accounts, analyzing what's working) and the hands-on (running events, coaching your Brand Ambassador team, making sure every activation is set up for success). If you thrive on variety, love being out in the market instead of behind a desk all day, and know how to rally a team around a shared goal, this is your kind of job.
What You'll Do

Plan and run standout activations
Build and execute activation strategies that drive brand awareness, consumer engagement, and sales
Sell in promotional programs and event opportunities to key accounts
Lead sampling events, sponsorships, and special promotions from planning through wrap-up
Be on-site and hands-on

you're the go-to person when an event is happening
Track results and turn them into recaps that show what worked (and what's next)
Build real relationships
Be a trusted partner to key accounts, distributors, and your internal sales team
Keep stakeholders in the loop on brand initiatives and upcoming opportunities
Dig into sales and market data to spot opportunities and turn around underperforming accounts
Lead your Brand Ambassador team
Coach, guide, and support your team so every event reflects the brand at its best
Manage weekly scheduling, performance, and reporting
Audit event execution to keep quality high and consistent
Handle timesheet approvals and keep the team accountable
Keep things running smoothly behind the scenes
Manage event gear, promotional materials, and merchandise
Make sure your team is fully equipped for every activation
Track and reconcile budgets and expenses
Stay on top of reporting: expense reports, weekly recaps, survey audits, timesheets, and performance metrics
What You Bring

Bachelor's degree in Marketing, Business, Communications, or related field (preferred)
2+ years of experience in beverage supplier, distributor, or related industry work
Background in event production, brand activation, experiential marketing, or promotions (a plus)
Experience leading Brand Ambassadors or promotional teams (a plus)
Comfort working with wholesalers, retail accounts, and sampling programs
Strong leadership skills and a knack for keeping people motivated
Sharp communication skills

written, verbal, and in-the-room
Solid organizational chops; you can juggle multiple events and deadlines without dropping the ball
Comfort with Microsoft Office, especially Excel and PowerPoint
An eye for what the numbers are telling you about event and sales performance
Familiarity with the local events scene, nightlife, and alcohol beverage regulations
A professional, can-do attitude

solo or as part of a team
The Fine Print

Must be 21 or older
Valid driver's license and clean driving record
Reliable personal transportation (frequent travel within your territory required)
Personal smartphone and access to a computer with Microsoft Office and internet
Comfortable with physical demands of event work

lifting, setting up, and being on your feet for extended periods
Schedule flexibility for evenings, nights, weekends, and holidays as events require
Offer contingent on background check and drug screening
Mitchell Companies is an Equal Opportunity Employer. We welcome applicants of all backgrounds and are committed to a workplace free from discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other status protected by law.