About The Company
San Francisco — Marketing
Tools for Humanity (TFH) designs and builds technology behind World. World is building a real human network designed to accelerate people in the age of AI. As bots and autonomous agents reshape the internet, people, institutions, and applications need a trusted way to confirm who is a real human while preserving privacy. The TFH and World tech stacks make this possible: The Orb verifies real, unique people; World ID proves it privately; and World App puts these capabilities, and more, in people’s hands. Together, they add a human layer to an AI‑driven internet.
World is already running at a global scale. More than 17 million people across 160 countries have verified with World ID, and many new Orb verifications take place each week. World App is already among the most used wallets globally. Developers are integrating World ID to build safer online experiences and create spaces where real people can participate, earn, and be recognized in ways AI simply can’t replicate.
Founded in 2019, TFH has more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. Our teams come from OpenAI, Tesla, SpaceX, Apple, Google, Stripe, Meta, Coinbase, Palantir and MIT Media Lab. We’re backed by leading investors, including a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global, and Coinbase Ventures, as well as prominent operators and founders across fintech and AI.
TFH and World have been featured on the cover of TIME Magazine, highlighted in Fast Company’s Next 5 in Fintech, and explored in a Bloomberg deep dive. The New York Times, Bankless and TechCrunch have all recognized our collective progress in identity, cryptography, AI, and global‑scale hardware deployment. Our leadership is also named to the Time AI 100. Learn more about the newest product launches from our Liftoff event.
About The Role
We are building a generational brand with World – one of the leading projects in the age of AI. We’re not just aiming to join the ranks of iconic tech companies; we’re building something the world hasn’t seen before. That’s why we’re looking for someone who not only brings deep experience but is excited to help invent a new kind of design practice, without a blueprint. Someone ready to shape what a brand like this can become.
We’re looking for a UI/UX Designer who can craft intuitive, high‑quality digital experiences across our ecosystem, with a primary focus on web (90%) and product design (10%). You’ll operate at the intersection of brand, marketing, and digital, combining systems thinking, interaction design, and exceptional visual craft to create everything from high‑traffic websites to bespoke digital and product experiences. As AI becomes a core part of our design practice, we're looking for someone who sees it not as a feature, but as a creative and production partner—using it to dramatically accelerate ideation, exploration, iteration, prototyping, and execution while maintaining an uncompromising standard of quality. You’re excited to help define what an AI‑native design practice looks like, where human judgment and craft are amplified by emerging tools to produce better work, faster.
You are a strong communicator and collaborator who can translate complex ideas into elegant, user‑centered experiences. You care deeply about craft and hold a high bar for quality, while also bringing an “afterburner on” mindset – moving fast, iterating quickly and doing whatever it takes to get great experiences live.
This role reports to the Head of Brand Design and collaborates frequently with the Global Web Content Lead. Based in San Francisco, in‑office minimum 4 days per week.
What You’ll Do
Design and evolve multiple high‑traffic websites across the World, World Foundation and Tools for Humanity brands – designing website UI/UX and interaction design end‑to‑end.
Create wireframes, user flows, prototypes and high‑fidelity designs that deliver clear, intuitive and engaging web experiences.
Collaborate closely with marketing, content and brand teams to translate messaging into effective user journeys and digital experiences.
Partner closely with developers to bring designs to life – from concept through handoff to QA – ensuring pixel‑perfect execution and high performance.
Apply strong UX thinking to simplify complex concepts (e.g., identity, crypto, AI) into approachable, human‑centered interfaces.
Contribute to design systems and patterns that ensure consistency and scalability across web and, occasionally, product surfaces.
Use data and insights (analytics, user behavior, A/B testing) to iterate on designs and continuously improve performance and usability.
Ensure all work meets a high craft standard – balancing visual design, interaction quality and usability across every touchpoint.
Manage multiple workstreams simultaneously, moving quickly from concept to launch while maintaining attention to detail.
Help define and evolve how UI/UX design operates within the marketing department – bringing structure, taste and speed to an emerging design practice.
About You
5–7+ years of experience in website UI/UX design, with a strong portfolio showcasing both strategic thinking and high‑quality execution.
Proven experience designing high‑traffic websites, with a deep understanding of responsive design, interaction patterns and usability best practices.
Strong visual design skills with a high craft standard – attention to typography, layout, spacing, and interaction details.
Experience working across both marketing and product surfaces, with the ability to flex between brand expression and functional UX.
Expert in Figma and modern AI‑assisted design workflows, including rapid prototyping, design system generation, content generation, and Figma‑to‑code pipelines.
Be a passionate self‑starter with an “afterburner on” approach – ready to jump in, solve problems and push projects forward in a fast‑paced environment.
Extremely comfortable collaborating with developers and understanding technical constraints to ensure smooth implementation.
Data‑first mindset, with experience using analytics and user insights to guide design decisions.
Highly organized, resourceful and adaptable – able to manage multiple priorities in a fast‑paced environment.
Radical end‑to‑end ownership: you take initiative, drive progress and get things done.
You possess US work authorization and are excited about a collaborative, in‑office role in San Francisco’s design district.
Occasional travel to the field and quarterly offsites.
Bonus skills (any of the following are valued but not required): mobile UI/UX design, product design, motion design, front‑end development (HTML/CSS), SEO.
What We Offer
An open, collaborative office space in San Francisco
Flexible, unlimited PTO
Monthly phone reimbursement or company‑provided device
Comprehensive medical, dental, vision, and mental health coverage
401(k) plan with employer match
Commuter benefits and professional development stipend
Pay Transparency Statement
The reasonably estimated salary for this role at TFH ranges from $175,000 – $205,000 , plus a competitive long‑term incentive package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best‑in‑class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision, 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!
By submitting your application, you consent to the processing and internal sharing of your CV within the company, in compliance with the GDPR.
Equal Opportunity Employer Statement
Worldcoin is an Equal Opportunity / Affifirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws. Worldcoin is also committed to working with and providing reasonable accommodations to individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.
Worldcoin participates in the E‑Verify Program.
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In Summary: Marketing Tools for Humanity (TFH) designs and builds technology behind World. World is building a real human network designed to accelerate people in the age of AI . TFH has more than 400 people across hardware, software, AI, cryptography, mobile engineering, and global operations. TFH and World have been featured on the cover of TIME Magazine .
En Español:
Las herramientas de marketing para la humanidad (TFH) diseñan y construyen tecnología detrás de World. World está construyendo una red humana real diseñada para acelerar a las personas en la era de la IA. A medida que los bots y los agentes autónomos remodelan Internet, las personas, las instituciones y las aplicaciones necesitan una forma confiable de confirmar quién es un humano real mientras preservan la privacidad. Las pilas de tecnología TFH y World hacen esto posible: The Orb verifica a personas reales y únicas; World ID lo prueba en privado; y World App pone estas capacidades y más en manos de las personas. Juntos, agregan una capa humana a una Internet impulsada por AI. World ya se ejecuta a escala global. Más de 17 millones de personas han verificado con World ID, y muchas nuevas verificaciones tienen lugar cada semana. World App es una de las más utilizadas por los desarrolladores del MIT. Estamos respaldados por importantes inversores, incluidos a16z, Khosla Ventures, Bain Capital Crypto, Blockchain Capital, Variant, Tiger Global y Coinbase Ventures , así como importantes operadores y fundadores de fintech y AI. TFH y World han sido presentados en la portada de la revista TIME, destacados en Fast Companys Next 5 en Fintech, y explorados en una inmersión profunda. El New York Times, Bankless y TechCrunch han reconocido nuestro progreso colectivo en la identidad, criptografía, IA y implementación de hardware a escala global. Nuestro liderazgo también se nombra Time AI 100. Aprende más sobre los lanzamientos de productos más recientes de nuestro evento Liftoff. Operará en la intersección de marca, marketing y digital, combinando pensamiento de sistemas, diseño de interacción y artesanía visual excepcional para crear todo, desde sitios web de alto tráfico hasta experiencias digitales y de productos a medida. A medida que la IA se convierte en una parte central de nuestra práctica de diseño, estamos buscando a alguien que no la vea como una característica, sino como un socio creativo y de producción que la use para acelerar dramáticamente la ideación, la exploración, la iteración, el prototipo y la ejecución manteniendo un estándar de calidad intransigente. Con sede en San Francisco, un mínimo de 4 días a la semana. Lo que harás Diseñar y desarrollar múltiples sitios web de alto tráfico en todo el mundo, las marcas World Foundation y Tools for Humanity diseñar UI/UX de sitio web y diseño de interacción de extremo a extremo. Crea wireframes, flujos de usuarios, prototipos y diseños de alta fidelidad que brinden experiencias web claras, intuitivas y atractivas. Colaborar estrechamente con equipos de marketing, contenido de IA y marcas para traducir mensajería en viajes de usuario efectivos y experiencias digitales. Socorre a los desarrolladores para llevar los diseños a la vida desde el concepto a través de la entrega a QA garantizar una ejecución rápida de un sistema de píxeles y una alta prueba de gusto. Aplicar un rendimiento de UX sólido a los conceptos complejos (por ejemplo, criptografía, inteligencia artificial) enfocarse en las prácticas de uso estándar de los sistemas de diseño y la utilización de datos. Desarrollar y mejorar la capacidad de trabajo de los usuarios a través del diseño gráfico y el diseño, al mismo tiempo que se desarrollan un diseño e interfazones de páginas web, así como una gran capacidad de análisis y una ampliación de la calidad de trabajo. La compensación real se basa en factores como las habilidades, las calificaciones y la experiencia del candidato. Además, TFH ofrece una amplia gama de beneficios para los empleados mejores en su clase, integrales e inclusivos para este papel, incluyendo atención médica, odontología, visión, 401 (k) plan y partido, seguro de vida, tiempo libre flexible, beneficios de viajeros, beca de desarrollo profesional y mucho más. Al presentar su solicitud, usted acepta el procesamiento e intercambio interno de su CV dentro de la empresa, de conformidad con el GDPR.