Digital Ad Trafficker
Good Karma Brands is seeking a Digital Ad Trafficker to join our team. This teammate will play a critical role in the successful execution, delivery, and optimization of digital advertising campaigns across Good Karma Brands' portfolio of ESPN and NBA assets.
The role is ideal for a highly organized, detail-oriented professional who enjoys managing digital advertising campaigns and solving technical challenges. Working closely with Sales, Account Management, Operations, and external partners, the Digital Ad Trafficker will execute, monitor, troubleshoot, and optimize campaigns across Good Karma Brands' ESPN and NBA partnerships.
The ideal candidate is a proactive communicator who thrives in a fast‑paced environment, embraces accountability, and delivers high-quality work with exceptional attention to detail.
Daily Tasks of a Digital Ad Trafficker
Traffic, activate, and manage digital display, video, sponsorship, and integrated advertising campaigns across multiple ad‑serving platforms
Configure campaign elements including creatives, ad tags, targeting, tracking pixels, delivery settings, and reporting requirements
Monitor campaign delivery, pacing, inventory utilization, and performance to ensure successful execution and fulfillment of campaign objectives
Optimize campaigns based on performance data, partner objectives, and key performance indicators while identifying opportunities for improvement
Collaborate with third‑party vendors to implement tracking solutions, troubleshoot integrations, and ensure accurate measurement and reporting
Generate and distribute campaign reporting while investigating, troubleshooting, and resolving delivery issues, discrepancies, and technical challenges
Partner with Sales, Account Management, and Operations teammates to translate campaign requirements into successful execution
Analyze campaign delivery, inventory utilization, and operational performance trends, providing recommendations to improve campaign effectiveness, workflow efficiency, and partner outcomes
Ensure compliance with platform policies, privacy regulations, industry standards, and brand guidelines
Integrate AI tools into daily workflows to improve campaign execution, reporting, troubleshooting, operational efficiency, and overall effectiveness while maintaining quality standards
Support special projects, platform initiatives, process improvements, and new digital advertising opportunities that contribute to business growth and partner success
Serve as a Good Karma ambassador by demonstrating the company's core values: Listen, Be Honest, Follow Through, Work Hard, Overdeliver, and Teamwork
Preferred Knowledge, Skills and Qualifications
3+ years of experience in digital advertising, including campaign trafficking and ad operations responsibilities
Required experience trafficking and managing campaigns within both Google Ad Manager (GAM) and FreeWheel
Strong understanding of digital advertising fundamentals, including display, video, sponsorship, targeting, measurement, and campaign optimization
Experience working with third‑party ad‑serving vendors, tracking technologies, pixels, verification tools, attribution platforms, and reporting systems
Ability to work independently while collaborating effectively within a team environment
Sales and partner‑facing experience preferred
Demonstrated use of AI tools to improve workflow efficiency, campaign management, reporting processes, communication, and operational effectiveness while maintaining quality standards
Strong organizational, analytical, troubleshooting, and problem‑solving skills
Exceptional attention to detail and commitment to executional excellence
Proficiency with Microsoft Office, Google Workspace (particularly Google Sheets), and AI‑powered productivity tools
Ability to manage multiple campaigns, priorities, and deadlines in a fast‑paced environment
Excellent written and verbal communication skills
Strong relationship‑building and cross‑functional collaboration skills
Personal accountability, initiative, and willingness to accept and provide feedback
Hours / Salary / Benefits
Pay Transparency: The anticipated compensation for New York‑based individuals expressing interest in this position is $85,000–$95,000 (base). Actual compensation will be based on experience, skills and performance expectations.
This role is eligible for full benefits to include health, dental, vision, life insurance, STD, LTD, 401(k) Plan, dependent care, paid parental leave, and more with opportunities for salary growth increase with skills and responsibilities and meeting targeted goals. The position will be required to work some evenings and weekends for events and games.
Good Karma Brands is an Equal Opportunity Employer. We consistently renew our commitment to creating and maintaining an inclusive workplace for all. We foster integrity, respect within the workplace, and believe that the foundation of our success is our collective differences and diversity of thought. We welcome all to help us continue to build a community that embodies and promotes diversity, inclusion, and belonging for all.
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In Summary: The Digital Ad Trafficker will execute, monitor, troubleshoot, and optimize campaigns across Good Karma Brands' ESPN and NBA assets . The ideal candidate is a proactive communicator who thrives in a fast‑paced environment, embraces accountability, and delivers high-quality work . The position will be required to work some evenings and weekends for events and games .
En Español:
Good Karma Brands está buscando un Traficador de Anuncios Digitales para unirse a nuestro equipo. Este compañero de equipo desempeñará un papel crítico en la ejecución exitosa, entrega y optimización de campañas publicitarias digitales en todo el portafolio de activos ESPN y NBA de Good karma Brands. El rol es ideal para un profesional altamente organizado y orientado al detalle que disfruta de gestionar campaña publicitaria digital y resolver desafíos técnicos. Colaborando estrechamente con Ventas, Gestión de Cuentas, Operaciones y socios externos, el Traficador de Anuncios Digitales ejecutará, monitoreará, solucionará problemas y optimizará campañas publicitarias integradas a través de las asociaciones ESPN y NBA de Good Karma Brands. El candidato ideal es un comunicador proactivo que prospera en un entorno acelerado, abraza la responsabilidad y ofrece trabajo de alta calidad con una atención excepcional al detalle. Las tareas diarias del Trafico de Publicidad Digital activarán y gestionarán visualización digital, video, campaña de patrocinio y campaña publicitaria integrada mediante múltiples plataformas ad-serving. A través de los conocimientos básicos incluidos en los elementos creativos, etiquetas de publicidad, seguimiento de píxeles, configuración e implementación de requisitos de rendimiento de la campaña, cumplimiento de estándares y desempeño para garantizar la ejecución y el mantenimiento de los objetivos específicos del tráfico de anunciantes. La compensación real se basará en la experiencia, las habilidades y las expectativas de rendimiento. Este papel es elegible para beneficios completos que incluyen salud, odontología, visión, seguro de vida, ETS, LTD, 401 ((k) Plan, cuidado dependiente, licencia parental pagada, y más con oportunidades de aumento salarial con habilidades e responsabilidades y cumplir objetivos específicos. El puesto será requerido para trabajar algunas noches y fines de semana para eventos y juegos. Good Karma Brands es un Empleador de Igualdad de Oportunidades. Renovamos constantemente nuestro compromiso de crear y mantener un lugar de trabajo inclusivo para todos. Fomentramos la integridad dentro del lugar de workplace y creemos que el fundamento de nuestro respeto es nuestras diferencias colectivas y diversidad de pensamiento.