This is sole creative ownership of an independent, founder-led luxury eyewear brand – the kind that turned a city’s culture into a cult fashion label. The bar is different here: cultural relevance and owning the brand conversation.
The Role
You’ll set creative vision and own where the brand goes next, partnering directly with the Founder & Creative Director. You’ll generate original campaign concepts and visual frameworks across photography, video, digital, social, print, OOH and retail – not execute someone else’s direction.
Building the creative systems, you’ll define lanes that let a growing team operate with autonomy without lowering the standard. And you’ll direct key shoots on set, then lead and develop a team of photographers, graphic and spatial designers, plus freelancers, with scope for an associate AD beneath you.
The Package
$145,000 – $165,000
5 days a week in the studio
Regular travel to New Orleans
Portfolio-defining work
The Person
You’ve spent roughly 8 – 10+ years in art direction or creative leadership, most likely at a fashion-adjacent brand with real equity rather than a large legacy house – somewhere you’ve owned a brand’s creative rather than a slice of it.
Your portfolio shows concept-led thinking and genuine taste, and you’ve worked closely with founders and senior creative leadership before. In a sentence: we’re after someone who has built and developed teams, and is fluent across Adobe Creative Suite and Figma.
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